Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source […]
The Anatomy of an Effective SaaS Lead Generation Strategy Read More »
It should come as no shock that consumers these days are quite mistrustful of businesses and advertising. We’ve all gotten excited by an ad for some product that makes grand promises or looks a certain way – only to be quite disappointed once we actually buy it: This may be funny in some instances (like when
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Having an online presence is essential for any modern business. Over 75 percent of consumers claim to do online research about a business before making a purchase or visiting their physical location. The first thing most consumers will look at when trying to get an idea of what a business does is their website. Ideally,
4 Essential Elements Your Business Website Needs Read More »
NOW UPDATED! This post was expanded for 2019 with new tactics for growing your business with influencer marketing. Enjoy! What Is Influencer Marketing? The Growth of Brand Influencer Partnerships Why Brands Rely on Influencer Marketing How to Work With Brand Advocates and Influencers Brand + Influencer: Make It Mutually Beneficial How to Become a Social
How to Grow Your Business and Brand With Influencer Marketing Read More »
If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even
Search engines are constantly evolving their algorithms to ensure that the highest-quality content is surfaced in response to user queries. And as far as they’re concerned, receiving a high volume of quality links from external websites suggests that your content falls closer to trustworthy than spammy on this spectrum. But that’s only part of what makes
The Ultimate Guide to Link Building with Content for SEO Read More »
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed. A grad asked me the other day, “In the days before smartphones, what happened if you agreed to meet someone and got caught up – how would you tell them you were running late?” As
Why social proof works so well when engaging Gen Z – Econsultancy Read More »
Before the digital age, word-of-mouth marketing consisted of one person telling another about a brand, product or service during a conversation. Kind of like this old ’80s commercial for Faberge shampoo: Now, you are no longer limited to peer-to-peer recommendations; your business can encourage and amplify word-of-mouth marketing as a method of promotion. There are
Word-of-Mouth Marketing — What Is It and How Do You Do It? Read More »
Getting new customers to buy from you is a challenge you’ll likely have to deal with for as long as you own your business. However, a good testimonial goes a long way in swaying a person’s opinion about a product. People feel more confident buying from a brand if they see that other consumers purchased
How to Leverage Testimonials From Social Media to Make More Sales Read More »
Is It About Your Brand Or Is It About Your Followers? For any brand thinking of developing a social media presence, the first instinct is to get as big as possible. And, if that brand is paying thousands of dollars a month to a digital marketing agency, you can surely bet that they will expect
Is It About Your Brand Or Is It About Your Followers? Read More »
