Social Selling: The Right Way And The Wrong Way Of Doing It The field of “social selling” continues to change and evolve, according to the needs of those doing the selling. In the early days, “social selling” simply meant hanging out on social platforms like LinkedIn and offering solutions to people’s problems. Now, it’s been […]
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Digital marketing is the best way for business owners to reach their target audience, regardless of their customer’s age and location. If you’re trying to improve your lead generation efforts, develop a new product, or looking to retain current customers, social listening is an excellent tool. According to The Global State of Digital in 2019
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Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a
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Companies are pouring billions of dollars a year into social media and influencer marketing campaigns, many of which target consumers on Facebook-owned Instagram, in an effort to parlay social engagement into sales. Now, as part of its effort to grow Instagram’s revenue as its core News Feed ad business slows, Facebook has unveiled an ecommerce
Instagram Checkout – will higher conversions come at a cost? – Econsultancy Read More »
Chart of the Week: 50% of marketers say that personalizing content and experiences is a key challenge for social media in 2019 Personalizing your social media strategy is key to success in 2019, according to Hootsuite’s Social Media Trends research. Highlighting five of the top trends for the year ahead, Hootsuite found that rebuilding trust
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If you have business accounts on social media, you are already engaged in social selling, though you may not be using that term specifically. You already know that “selling” on social media is not directly promoting your product or service. It is meeting consumer demand for a relationship with you. It is letting that consumer
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PublicDomainPictures / Pixabay Every day you find another article about some new Social Selling tip, trick or tactic to improve your sales prospecting success. So you read, follow and try. But that’s a recipe for sales prospecting failure. Everyone is asking themselves the same question – “What’s going to change in social selling or sales
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What exactly are shoppable posts and how to get your product into the “explore” section? Instagram has transformed from your ordinary social network into a powerful marketing tool within a couple of years. Every day business owners are coming up with new and creative ways to reach their target audience and boost sales while maintaining
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Don’t Ignore Social Selling As A Way To Grow Your Business Social selling, which can best be defined as the use of social media to boost sales performance, is taking off in popularity amongst sales professionals, especially in the B2B world, where getting in front of the right prospects and developing the right industry relationships
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Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The
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