The last few months and years we’ve seen a few significant changes in the social landscape. Think about this, when most of us started using social media, social networks were the place for updating statuses, sharing photos and keeping up with family and friends. Today, there are videos to watch, news articles to read, podcasts […]
Social media selling has emerged as an increasingly popular concept in the modern sales environment. Indeed, social selling can improve overall sales effectiveness. By affording salespeople the chance to leverage social media, forge deeper, more meaningful relationships with clients, reps establish themselves and their organisations as experts. For many companies, however, there are barriers in
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Having trained hundreds of people over the years on how to get the most from LinkedIn, today I’ve shared some quick tips which you should find immediately actionable. LinkedIn has had some bad press over the last few years. Too many recruiters, too many people spamming it with innocuous posts and too many people treating
So far in our marketing mix series, I’ve talked about selling your products, promoting your products, and choosing the right price for your product’s target market. Today, I’m going to finish up with the last of the 4 P’s marketing mix by talking about placement. Strategies created for the marketing mix center on the best
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How to Turn Non-Marketers into Awesome Social Sellers It’s not strictly marketing and it’s not strictly sales. We’re talking about social selling; that new hybrid discipline that is becoming increasingly important for so many brands. At the bottom of this trend is a simple truth: Your marketing team and your sales team are both trying
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Harnessing the Power of InMail for Driving Social Media Sales Social media and sales go together perfectly. However, not all companies harness the power of social media and develop a strategy with their B2B sales professionals in the mix. Bernie Borges is one person that knows more than enough about B2B marketing and how powerful
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Finding a business solution a century ago was simple — you’d ask around, gather recommendations, and then make a decision. Today the process isn’t that much different. There is one significant change, however: The playing field is rapidly expanding through social media. Marketers have been communicating with their customers for years through social media. As
Is LinkedIn the King of B2B Social Selling Platforms? When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional atmosphere for businesspeople to connect. Despite LinkedIn’s reputation as the ultimate
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5 Stupid Myths About B2B Social Selling In the classic movie “Used Cars,” cynical salespeople compete to see who can close a deal the fastest. Using a dollar bill on a fishing line to literally reel in a prospect, Kurt Russell greets one unsuspecting man with the infamous line, “So, can we write it up?”
Three Tips for a Dynamite CRM Strategy We are all human beings living in the 21st century, and so we’re constantly bombarded with advertisements—especially in the digital realm. It’s not uncommon for our Facebook and Twitter feeds to be cluttered with ads, so it’s easy to tune out even the most persistent social-based marketing strategies.
