social shares

Podcast SEO 101: How to optimize your podcast for search engines

Podcasts have turned into a very popular option for content consumption. They are not new as a form of content type but there is an increasing number of people re-discovering them. They can actually make an interesting medium to explore when trying to grow your audience. “Podcast SEO” is expected to be a growing term […]

Backlinks vs social shares: How to make your content rank for different SEO metrics

backlinks, campaign success, Content, Content marketing, Content Strategy, evergreen content, Linking, SEO, Social Media, social shares / Good To SEO

A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out

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