As a digital marketer, it’s useful to have all kinds of knowledge in your skills toolkit. At any given time, we’re asked to create a social media graphic, respond politely to an irritated customer and source content for next week’s posts. Learning about paid ads and how they work is yet another skillset that can […]
AdWords Quality Score: What Marketers Need to Know Read More »
Now that you’ve signed up for your Sprout Social 30-day free trial, you may be wondering: what should I do next? To answer that question, our team of Support Customer Advocates and Account Executives have compiled a week-by-week list to help you make the most of your Sprout trial. Read on to get our expert
Trying to figure out how to use Slack? Good. It’s totally worth it. Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. Although not a traditional social media platform per se, Slack’s more than 10 million daily active users speak
How to Use Slack: A Guide for Social Savvy Businesses Read More »
As consumers, we’re often swayed by the opinions of people we consider as experts in the field. We seek out reliable review videos and blog posts from influential figures as we research products or services. A study by Olapic even found that 31% of respondents have purchased a product or service after seeing it in
What are Fake Influencers and How Can You Spot Them? Read More »
There is no denying the power of brand social media. From raising a brand’s global profile to supplementing research and development efforts, social media can help grow multiple aspects of any organization. But with more than half of Irish and UK consumers saying they’ve increased their social usage in the past six months, the widespread
5 stats brands need to know to engage Irish & UK consumers Read More »
When it comes to social media marketing, Facebook continues to be the big guy on campus. As of June 2019, Facebook has grown to 2.38 billion users, making it the top social media platform for the total number of active users. Over the past 15 years, Facebook has redefined the way we look at social
Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. On top of these growing demands, many social teams are increasingly pressed for time to dig through the wealth of data
9 stats social media marketers need to show their bosses ASAP Read More »
If you’re familiar with #SproutSessions, you know it’s a free digital conference where we host a variety of marketing and social talent from your favorite brands to talk shop. We recently took that format and made it live as a half-day, traveling event with speakers and panels that explore what it means to foster real
Welcome to planning season! For social marketers, this is the most exciting time of the year. Oftentimes it’s the most stressful, too. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists
Create your social media campaign plan for 2019 (with editable worksheets) Read More »
There are nearly 1 million franchise operations in the United States, employing about 9 million people. It’s a huge part of the US economy, raking in over $800 billion per year. Add in the rise of tech and digital marketing, and with that much bank up for grabs, franchise social media is a revenue channel
