Between running influencer programs and checking out the newest Instagram features, social media marketers in 2018 had a lot to handle. Take a moment to reflect on this past year’s successes and losses. Which campaigns and content types fell flat? What could you do better at in 2019? As 2018 comes to a close, let’s […]
Social media checklist: Action items for social marketers in 2019 Read More »
When designing a social media strategy for a global brand, there are many things to take into consideration. Should you start a new profile for every country and build your presence up from scratch? Or would it be easier to manage a global account? This guide is divided into two parts: Planning: Think about your
Planning & executing social media for global brands Read More »
It can seem like social media and email are completely separate things that have little to do with each other. They’re just different communication channels, right? Different ways to reach out to our audience. But what if email could actually help your social media presence? What if you could strategically use email to amplify your
How email marketing can amplify your social strategy Read More »
If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Hey, we totally get it. It’s a lot to take in, especially since the social space is almost unrecognizable from what it was a decade ago. Back then, you might see the occasional business profile. Fast forward to
10 Social Media Marketing Basics for Budding Businesses Read More »
Not only is shopping more digital than ever–it’s also more social. Mobile-first shopping grew by 20% from 2016 to 2017 and in 2018, consumers ranked social as their number one source of inspiration for purchases. To no one’s surprise, social buzz around shopping reaches its peak during the holiday season. And while Cyber Monday may
Retailers can expect 32% more social messages for holiday 2018 Read More »
Do you know what your ideal customer on social media looks like – literally? In day and age where people crave personalization from businesses online, it pays to get as specific as possible when it comes to defining your target audience. But when you’re targeting hundreds or thousands of followers, how can you possibly guarantee that
How to Use Social Media Personas to Boost Brand Engagement Read More »
A lot of things in our day-to-day lives have gained new dimension with the aid of social media—shopping, advertising, travel. But was anyone prepared for social media’s impact on politics? Regardless of political affiliation, the last presidential election and the campaign trail that have followed have made for one of the most interesting political cycles
Social media guide for political campaigns Read More »
The current boom of gaming content online is impossible to ignore. For starters, streaming service Twitch’s ever-growing popularity speaks for itself. With over 15 million daily active viewers consuming 90+ minutes of content daily, the audience for any given gamer is certainly out there. And then you have streaming success stories like Ninja who’s raking in $500,000
The Ultimate Guide to Mastering Social Media for Gamers Read More »
There’s loads of hype around cryptocurrency these days. Back in 2016, the only friends I had that talked about it were developers. And suddenly, it seems like almost overnight, everyone is talking about Bitcoins and crypto. The link between cryptocurrency and social media has had much to do with the rise in popularity, and probably
How social media drives cryptocurrency for users & brands Read More »
Instagram influencers are flooding the feed, but which trendsetters are the best advocates for your brand? And whose popularity translates into better results? Here are eight ways to measure and benchmark your performance when using Instagram influencers. Before brands plan their social media marketing budgets, it’s important for them to question their own performance and
How to Measure and Benchmark Your Instagram Influencer Program Read More »
