In the social marketing world, our unrelenting hunt for ROI stems from fear. The fear is that there is one definition of ROI for social media, but we’re just not advanced enough to know about it. If we haven’t found it yet, it’s coming. And we’d better be here to catch it when it does […]
Quick question: how does your brand’s social presence stack up against your competition? Because if you’re looking at little more than followers and Likes as a measuring stick, you might be in the dark. The reality? While these surface-level metrics can be valuable, they don’t tell the full story of your social presence. Think about
8 Competitive Benchmark Tactics to Measure Your Brand Read More »
One of our most popular Data & Drinks events brought together a panel of social media experts from a wide variety of industries—eCommerce, SaaS, and emerging tech—to teach attendees fresh ways of thinking about engaging and targeting audiences on social. The experts opened the night by explaining what their main focuses are. Katrina Mentor, Program Specialist at
If you’re a marketer today, you’re probably knee-deep in third-party tools. And why not? With modern marketers wearing so many hats, we need all the help we can get. However, choosing the right tools can be tricky, especially when it comes to social media. After all, our goals are all different. Our budgets are, too.
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Social media doesn’t feel very “social” when you’re just another face in the crowd, does it? And then we look at the likes of GoPro, Wendy’s or Starbucks with their rabid followers and wonder how we can replicate just a fraction of their performance. The reality, though? If you’re struggling to stand out as a
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Looking for a digital marketing agency to help with your social media marketing strategies? Or perhaps you simply need some help getting started on a new platform? Either way, a social media RFP can help you find the right agency. As a marketing professional, you realize the importance and challenges of finding the right firm
Social Media RFP: Complete Walkthrough (Free Template) Read More »
We’ve already seen countless algorithm updates from the likes of Instagram and Facebook. Yet, as communication trends and preferences continue to evolve, so too will our social platforms. The question is, how do you get ahead of the curve? While reading up on the latest articles and news releases is always recommended, social media conferences
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Stay out of it. Take the path of least resistance. Avoid hot-button issues. Up until now, this has been the predominant mindset of brands amidst major sociopolitical change, division or scandal. But as today’s political climate continues to spiral and trust in institutions is at an all-time low, consumers have begun looking to brands to
Buying a Belief: 4 Brands That Won by Taking a Stand Read More »
Five days and ten sessions later, we’re still buzzing from all the awesome insights we’ve learned at our second digital conference, Sprout Sessions: Inspiring Action. We’re grateful not only to all of our incredible speakers, but also to everyone who participated in this epic week of education and inspiration. Our goal for this series was
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July was an exciting month at Sprout, our social team hosted Sprout Sessions–a live, digital marketing conference that spanned five days and topics ranging from how non-profits can optimize for social to content activation for restricted industries. From Charity Water’s presentation on brand storytelling to Tito’s Handmade Vodka’s insight on managing social in a regulated
