Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results. Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to […]
IGTV is taking off, allowing marketers to engage new audiences with video content. But what are the mistakes you should avoid? Video marketing is perhaps the best type of online marketing currently available to brands, influencers, and other active internet users. What could be more effective than video marketing though? Maybe video marketing combined with
By Lilach Bullock The importance of using video to promote your business cannot be understated. With 82% of Twitter users consuming video content via the app, and close to half (45%) of individuals devouring over an hour of visual content on either Facebook or YouTube each and every week, the expectations of modern audiences is
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What The Social Video Trend Means For Digital Marketers Video is taking over the web, so it’s perhaps no surprise that video is completely re-shaping the face of social media. As a new eMarketer report points out, video is now center stage on every major social media platform. Views are up, engagement is up, and yes, ads
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Chart of the week: Digital video views on mobile hit an all-time high in Q2 of the year, as more people watch video content on smartphones Q2 of this year saw the percentage of digital videos viewed on a mobile device go over 62% for the first time. According to Ooyala’s latest quarterly Global video
Right now, video content is slowly shifting to favor mobile devices by turning vertical As of the third quarter of 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in the previous year. That 2.2% shows that mobile devices are, slowly but surely, taking over the website traffic share. The majority of
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Video content is one of the most important types of content for any marketing strategy and audiences love seeing video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult. 1. Only 38% of marketers share video content on LinkedIn right
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Video marketing has been getting huge for a few years now. Videos allow companies to reach a wider audience (thanks to the popularity of powerful video marketing platforms) and to increase sales and conversions (videos have been found to be the easiest way to explain your selling points). But how easy it is to really
October 25th, 2017 Twitter has, at minimum, three big problems: A declining base that is actually getting smaller in the United States Ad revenues that are similarly stagnant Constant battles over the platform being used for harassment and abuse Add to this list the fact that while video has been available on Twitter since 2010,
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6 top tips for creating a strategic social video on a budget It only takes one train journey or a merry stroll through our towns to notice people of all demographics are glued to their phones. Much of the content they’re consuming is video and not just any video but mobile first video on social
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