Now that we’re all aware that paid social is crucially important for your business…it’s time to catch up with the always-changing ad formats, algorithms, and audiences. We’re taking predictions for paid social a step farther than 2019… looking all the way into 2020. Talk about getting ahead of the game! From Instagram spend to […]
Paid Social Predictions for Marketers in 2020 Read More »
I’m very excited for next week. Not because it’s the first week of December and Christmas is almost upon us. No, a much more important annual event awaits me on the 6th December: Spotify Wrapped. If you haven’t heard of it, Spotify Wrapped is an end-of-year event in which the company unveils listening data from
The genius of Spotify Wrapped, the only marketing campaign I add to my calendar Read More »
If you take the time to churn through the various brand updates that pop up in your Facebok feed, you’ll quickly notice that some look more professional than others. This isn’t necessarily down to the content. On Facebook, formatting counts for quite a bit. Facebook is all about design. The feed is structured to encourage
How to add embedded call-to-action buttons to your Facebook posts Read More »
The healthcare industry has traditionally lagged behind the likes of retail, travel, and financial services in the adoption of digital technologies. However, in recent years there have been significant strides made in this area – particularly when it comes to using digital to interact and engage with patients. Econsultancy’s ‘Embracing Technology in Pharma and Healthcare’
Over the past few years, Instagram has made it more straightforward for brands to embed links to external landing pages, and therefore easier for customers to make quick, impulsive purchases. Whilst it remains impossible to add functioning links to standard image captions, accounts can now introduce external links via shoppable posts, stories and feed ads.
Why Instagram product landing pages must be seamless (an Avon case study) Read More »
Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital initiatives, some of which involve massive global campaigns while others are unique local examples. And remember, Econsultancy offers excellent digital marketing training and a wealth
10 inspiring digital marketing campaigns from Coca-Cola Read More »
TikTok, a Chinese short-form video app known as Douyin in its home country, is exploding in popularity in the West. It has now been downloaded more than 80 million times in the US, where it is currently the top free app in the Apple App Store. Nearly 4m of those downloads came in October alone,
Is TikTok the next Vine, or something bigger? Read More »
The marketing and advertising industries have historically been more about fantasy than reality, and female idealisation rather than empowerment. Today, however, we’re seeing a sea-change in the way brands represent and market to women, fuelled by social and political movements. There’s still work to be done, of course. That beach body campaign wasn’t all that
17 marketing campaigns with a positive message for women Read More »
Key opinion leaders, or KOLs as they’re called in China, are a primary touch point for brands in China, where the average internet user spends 27.7 hours per week online. Knowing the latest trends amongst KOLs helps brands and marketers that are engaged in influencer marketing. Being on the same page helps collaborations go smoothly and
Why simple, down-to-Earth content is booming amongst China’s influencers Read More »
Okay, it’s probably disingenuous to pretend that social media is still something nascent and unproven for brands. Even with a tricky attribution problem to solve, most brand marketers and advertisers agree it just makes sense to target these large, active and known audiences. Having said that, some brands ‘got’ social media a lot quicker than
30 brands with excellent social media strategies Read More »
