Today, I want to focus on some things that you can and should be doing with your LinkedIn profile before you start to advertise on the platform. According to LinkedIn, there are more than 500 million members on the site with more than 60 million senior-level influencers and more than 40 million decision-makers engaged on […]
Things to Consider Before Advertising on LinkedIn Read More »
Social media is an intrinsic part of most brand marketing or customer service strategies, but no more so than in the travel and tourism industries. The consumer journey now has the potential to start and end on social – from inspiration through to booking – meaning travel brands must create a meaningful presence on multiple
Meliá Hotels’ social media director: We work with approx. ‘1,000 influencers’ Read More »
Word of mouth is the aim of any PR stunt, with many big brands using the approach as an alternative to expensive digital ads and large-scale marketing campaigns. With this in mind, here’s a run-down of some of the best (and forgotten-about) stunts in recent years, as well as analysis on why they work. 1.
14 brand PR stunts that successfully created a splash Read More »
Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your Instagram profile should extend beyond Instagram itself. Surprisingly, however, Instagram accounts are actually notoriously difficult to index and display in the search results. This is because most
How to optimize your Instagram account for search engines Read More »
Quora is a unique, high-intent advertising platform, ideally suited to reach customers as they evaluate and research a product or service. People come to Quora to ask questions, and to read and share insightful answers. This includes people looking for reliable information about your company, products, competitors, and industry. This provides advertisers the opportunity to
Fashion marketing campaigns tend to be creative, sometimes controversial, but always at the forefront of what’s cool. Whether or not the clothes are wearable… well, that’s beside the point. Here are a few of my favourites from over the past few years. 1. Jigsaw’s Love Immigration There’s been a surge of socially conscious campaigns in recent
10 examples of great fashion marketing campaigns Read More »
Facebook has continued to release the campaign budget optimization option to advertiser accounts. If you cannot find this setting during the campaign set up process, you’ll likely have to wait a bit longer for the feature to be available in your account. Campaign budget optimization is another automated tool in Facebook that allows advertisers to
Maximizing Facebook Campaign Budget Optimization Read More »
It’s that time again… the best social stories and campaigns of the month. We have quite a mixture for October’s edition with news from Facebook, a heart-warming campaign from The Royal British Legion, social and mobile-app innovation from EasyJet and more. Let’s get stuck in… (PS. Don’t forget to check out Econsultancy’s Social Media Best
The best social media stories & campaigns from October 2018 Read More »
Boyce spoke about the number of tactics Domino’s has used to put itself in the position of pizza market leader – “owning 21% of the market share”. The overarching social strategy that he highlighted was Domino’s’ ‘three layers of digital’ – categorised as ‘unifying national moments’, ‘passion points’, and ‘everyday occasions’ – which Boyce said helps
Domino’s Pizza: How it plans to become the ‘official food of everything’ Read More »
It is getting harder and harder to ignore Pinterest, especially if you’re in the ecommerce business. Pinterest has been growing steadily every year and user engagement is skyrocketing thanks to Pinterest’s devotion to user feedback that has led to consistent innovation and improvement of the platform. Pinterest’s interface for ads has also steadily improved, offering
