For the longest time, I and the PPC industry as a whole, have defaulted and still in a lot of circumstances still default to a Google Paid Search first strategy. Google Ads is still the number 1 platform, and is still required in any digital marketing strategy. It can produce great results, but in some […]
4 Reasons for Preferring Facebook Ads Over Google Ads Read More »
At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest
How KLM uses social media as “R&D lab” for customer-centric innovation Read More »
On LinkedIn, you can advertise your product or services to more than 560 million active professionals. LinkedIn is a unique social media advertising platform, because the audience intent is very different from other social media websites and apps like Facebook, Instagram, or Snapchat. People on LinkedIn are professionals browsing content relevant to their careers, and
LinkedIn Sponsored InMail Campaign Best Practices Read More »
Google+ is dead. I mean, actually officially dead, not just effectively dead, as it arguably has been for the past three to five years. Google announced Monday that it was officially shuttering Google+ for consumers as one of a number of measures to counteract a data breach that occurred on the platform seven months ago
Google+ is dead (for real this time) Read More »
One of the most frustrating things you can have happen to you on Facebook ads is to experience under-delivery on your ads. You go through the pain of setting up campaigns, ad sets, and ads. Then you give everything a budget, push it live…..and nothing. No spend to little spend with no to little actual
Tips to Fix Under Delivery of Facebook Ads Read More »
Here are your social media campaign highlights from September 2018 – featuring Snapchat, Diesel, Toyota and more. Let’s get going… Diesel’s attempt to take stand on cyber-bullying gets mixed reviews September saw Diesel launch its ‘Hate Couture’ campaign to combat cyber-bullying. Playing on the phrase haute couture, the campaign attempts to take a humorous shot
The best social stories & campaigns from September 2018 Read More »
Many advertisers today are looking for ways to create their sales funnels within platforms for several reasons. It helps reduce friction, keeping users within the platform and eliminating issues with conversion-rate optimization and bounce rate once the user lands on a webpage. It also avoids issues with using potentially sensitive customer data to build a
Building an In-Platform Facebook Funnel Read More »
Using social media is second nature for Generation Z. This demographic (born after 1994) have grown up with smartphones glued to their fingertips, and see every moment through a social lens. In recent times, however, an interesting shift seems to have taken place. According to research by Origin, a growing number of younger people are
If social natives are deleting their accounts, what does this mean for marketers? Read More »
Q4 is right around the corner, and that means digital marketers need to be on top of their game in planning, building, executing, and converting. But when you are looking to really scale revenue and new customers this holiday season, you’ll have to incorporate some branding strategies. Now, I work for a performance digital marketing
How to blend performance and branding for a Q4 boost Read More »
As the phrase alludes to, ‘snap and send back’ refers to the act of purchasing a product, wearing it for a photo posted on social media, and then sending it back, for a refund of course. According to a study conducted at the behest of Barclaycard, 9% of UK shoppers admit they’ve purchased an item
How retailers can deal with the rise of “Snap and send back” Read More »
