The unstable and unofficial relationship between social media and SEO has been bothering every digital marketer for some time. I wasn’t left behind in these debates and, like many others, realized after a while that social media is needed for a full and healthy SEO strategy. But in what way? How can we get the […]
What is social media listening (and how it can help your SEO) Read More »
Here are some great social stories from August 2018 – featuring Facebook, Movember, Greenpeace and more. Let’s get into it! Movember launch IGTV docu-series to raise prostate and testicular cancer awareness Affecting the lives of so many people, cancer is an illness that can sometime be hard to talk about. Charity and movement Movember Foundation
The best social stories & campaigns from August 2018 Read More »
Social media is all about communities. Understanding what fuels the connections within these groups is key to creating effective campaigns, especially for original programming, which often creates passionate and invested audiences. Overly branded posts can fan a fire Social media communities can also be the first to identify and call-out a lack of genuine approach
A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time
Using the Facebook Campaign Budget Optimization Tool Read More »
China is proving an attractive proposition to many UK businesses. Not only are tremendous success stories like Alibaba emphasising to British companies the opportunities and commercial success which is resident in the region, but as Brexit looms, seeking firmer footing and audiences overseas, especially those with strong economies, is an enticing prospect. Rakuten research recently
Crazy Rich Asians: How to build consumer relationships that deliver in China Read More »
Lets hop right into it. Facebook can be a powerful advertising tool but there are several things that annoy me about the platform or I think could be done better. So here are 15 of those things that I think Facebook should fix in order to make the platform better for advertisers. 1) User Interface
Things Facebook Ads Should Do Better Read More »
This month, Econsultancy’s regular trends webinar focuses on social media. Join us for free on 20th September, to get the latest platform and campaign updates from Econsultancy’s Social Quarterly report and our updated Social Media Best Practice Guide. Your webinar hosts will be Econsultancy senior research analyst, Sean Donnelly and Econsultancy trainer, Michelle Goodall. Their agenda
Register for Econsultancy’s free social media webinar, 20th September Read More »
We’re diving into September with a top-notch roundup of stats. This week’s includes news about ad spend, app engagement, email conversion, and more. Don’t forget to check out the Internet Statistics Compendium for lots more too. Let’s get down to business. Over half of teens are influenced by ethics when buying a brand According to
The best digital marketing stats we’ve seen this week Read More »
We’ve put more focus on LinkedIn in recent months, and for good reason! LinkedIn has made great strides in targeting options and functionality in the last 1-2 years since their acquisition by Microsoft. Those improvements make the platform more appealing to marketers which leads to more testing. More testing equates to more key learnings, which
How to Lower Cost Per View for LinkedIn Video Ads Read More »
Q4 is right around the corner and it’s imperative to do some legwork now to set yourself up for success once the holiday season is upon us. Paid social is likely to have a significant impact on your overall efforts – not only in building the funnel but actually delivering end-of-the-funnel conversions. So how do
Gear up your paid social plan for Q4 Read More »
