If you haven’t noticed, LinkedIn has been rolling out new ad formats and platform features at a rapid pace over the last year. Back in March, LinkedIn announced video ads for all advertisers. In June LinkedIn took a page out of Facebook’s playbook with the launch of the carousel ad format. More recently LinkedIn has […]
How LinkedIn Video Ads Are Performing Read More »
Digital marketing can be very time consuming. Advertising across multiple channels and devices can consume all your bandwidth if you let it. That’s why you need to take advantage of every time saving tool and feature you can. Facebook has really grown and allowed users to automate and mass edit their campaigns in recent months.
4 Facebook Advertising Tools That Save Time Read More »
Facebook made headlines again last week, albeit not in a way that the tech company would have wanted to. On Thursday, July 23, Facebook posted the largest single day decline in stock price in the history of the US stock market, posting a market capitalization loss of ~$119 billion. This sharp loss was a response
What Advertisers Can Learn From Facebook’s Rough Quarter Read More »
July 31, 2018 What are Facebook Lead Ads? In today’s blog post, we’re going to talk briefly about the benefits of Facebook Lead Ads! As you are aware, most of us are captive servants to our mobile phones. This of course presents an opportunity and a challenge, especially for activities that require longer research and
Getting Started with Facebook Lead Ads Read More »
array(4) { [“leaderboard”]=> int(33456) [“innerpost”]=> int(31907) [“showall”]=> int(31890) [“default”]=> int(31685) } } July 26, 2018 As advertisers we know Facebook can be great for reaching out to cold audiences, but we also know costs can get high and return low if we don’t get our targets right. One of the very first things one should
Tips for Building Good Facebook Lookalike Audiences Read More »
July 23, 2018 Facebook Marketplace has been a placement option for advertisers since the beginning of the year and it seems to have flown a bit under the radar. Depending on the business, the hyper-local focus of marketplace doesn’t jive with many companies and professional product photos really stand out amongst the grainy, cellphone pictures
Advertising on Facebook Marketplace: An Introduction Read More »
As part of an ongoing user experience crusade that has also included the introduction of AMP, Google has now rolled out its speed update to all users. Improving the speed of your website is something that you should invest in regardless of SEO – Google’s own data shows that a 3 seconds load time increases
Google’s speed update now applies for all users – how does it affect you? Read More »
Over the past few years, marketing segmentation has come on leaps and bounds, whether it’s building separate social audience clusters or sites adapting user journeys based on behavior. But, despite these ongoing improvements to content personalization, there’s still so often something missing… a hook or perhaps a different perspective altogether. In this article, we’ll look
Gamification: here comes a new challenger Read More »
July 11, 2018 If you have not realized it yet, Facebook’s ad delivery system works on an auction system. This method Facebook has developed runs automatically to determine which ads will be seen in a user’s feed. A traditional auction system works on a “highest bid wins” system but let us make one thing abundantly
Facebook Ads Auction Overview: How it Works Read More »
July 10, 2018 The world of social has been quite eventful since we released the 2017 State of Paid Social report in July 2017. Between Facebook’s Cambridge Analytica scandal and the closing of Partner categories, the slew of new updates on Linkedin (hello video and carousel ads), and the introduction of Quora into the playing
The State of Paid Social by Hanapin Marketing Read More »
