The online storeowner revolution is in full swing. In 2017, an estimated 1.66 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.3 trillion U.S. dollars and projections show a growth of up to 4.48 trillion U.S. dollars by 2021. That is serious cash waiting to be had. The […]
How to Combine Smart Social Media Marketing With Great On Demand Production Read More »
July 5, 2018 Why the heck did Facebook get rid of power editor? It took my three hours to do simple campaign duplicates, swap out some settings, and change a few ad names. I couldn’t find anything. I kept forgetting that you need to uncheck campaigns before copying over the one campaign you want. I
My latest column looked at the future of video in relation to search. The piece inevitably turned to Facebook. I pointed to the trialling of new types of video content (360 and live streaming) on the service and the increasing importance of video in its own results pages as a way it can compete with Google
July 3, 2018 source: Product Manager HQ For many digital marketers, when we hear “split testing,” we immediately think of A/B testing creative variations across advertising platforms. This usually means taking two nearly identical ads, which differ only by one variable (e.g. headline), and running them simultaneously in a campaign to determine which variation has
June 12, 2018 If you have ever used Facebook Ads for advertising, chances are you have had an ad disapproved at some point. It can be quite annoying when an ad is disapproved not only because it takes time to try and fix the ad but sometimes Facebook isn’t exactly clear as to why your
June 5, 2018 How to Use Facebook’s Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don’t know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for
I don’t know how or why hashtags came to be, but they’re here, and you really should be using them. You know what else you should be doing? You should actively be tracking those hashtags too. I know, I know—that can be a real buzzkill. You’re just trying to run your business! And on top
Word-of-mouth marketing is having a resurgence: Wikipedia tells me it dates back to the 1970s, but it’s singing a different tune in its arrival to the 21st century. With social networks available of every flavor, celebrity has become a niche and influencers can be found of every interest. That’s why referrals are a powerful way
Pssst, Have You Heard? You Should Do a Referral Campaign Read More »
It may be obvious statement, but over the last 15 years the internet has completely transformed the retail industry. The once flourishing high-street is declining, as more and more consumers are swapping the shopping experience for the convenience and added choice that online retail offers. Mobile technology means more people are purchasing products via apps
An introduction to innovation in consumer search optimization Read More »
There’s this thing you’ve been avoiding… That thing you think of when you wake up in the morning. The thing you’ve been making excuses for so that you never have to come face to face with it. But, it eats away at you. Breathing down your neck. Like that sleeping dragon, Smaug. Out there; a
Ten small steps to living a good life – Red Lemon Club Read More »
