I’m a bit of an introvert. That means I’d rather text than call, stay in than go out, and order wine delivered to my house without going to the liquor store. Sometimes, that behavior can transcend into my social media habits. Posting content is the easy part; dealing with what comes next can be a […]
Why You Should Engage with Your Customers on Social Media Read More »
SEO on LinkedIn is too often overlooked, and it’s time you start viewing LinkedIn, just like Google, as a search engine. With access to a whole network of professionals, the opportunities for those who are savvy enough can be endless. LinkedIn is the most popular platform for B2B companies to acquire new clients so being
May 16, 2018 Campaign Objective When setting up campaigns, its a good idea to know what the purpose of your marketing is going to be on Facebook. Luckily, Facebook allows us to choose from several different marketing objectives when setting up new campaigns. While you should be strategically picking the right objective right off the
When Is the Right Time to Start Recycling Your Content? – SumAll When Is the Right Time to Start Recycling Your Content? – SumAll
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May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available
May 1, 2018 LinkedIn has more than 430 million members… and there are about as many ways to target them on the platform (not really, but there are a lot of targeting options!). It’s easy to fall into the trap of heaping as many targeting layers as you can in order to sculpt that perfect
LinkedIn Targeting: How to Create Targeted Audiences that Scale Read More »
April 24, 2018 Facebook has plenty of ad types to choose from depending on your marketing goals. Image ads…carousel ads…video ads…well most of us advertising on Facebook have probably utilized these types. But have you used canvas ads? If not you probably should test these out. They are an engaging and immersive ad type perfect
Is Engagement More Important than Followers? – SumAll Is Engagement More Important than Followers? – SumAll
April 18, 2018 As you probably know working in this industry or paying slight attention to the news, Facebook has been in some hot water for data collection. As fellow PPCHero Kass Botts noted last week, Facebook is Shutting Down Partner Categories in response. Who knows how long this story will stay in the news but
April 16, 2018 An important aspect of any type of marketing is understanding when seasonality hits your business and how to capitalize your existing brand awareness during this period. The same holds true when marketing your app. Search is one of the most common networks to advertise apps, but how do you know if you
Boost Social App Campaign CPIs During Peaks of Seasonality Read More »
