As anyone who’s tried to develop links to a local business will know, the link building game for local SEO is a very different beast to standard link building. For a start, Domain Authority isn’t as critical as local relevance. Then there’s the realization that nofollow links are actually fine and really do count towards […]
Experts agree: Social media is ineffective in local link building Read More »
Search Engine Watch sister publication ClickZ recently launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the martech landscape to help our readers make better decisions about vendors. The first in the series is dedicated to bid management platforms. With more than $90 billion spent on paid search in 2017, these software
ClickZ Buyers Guide | Bid management platform review: Kenshoo Read More »
March 6, 2018 Audiences are everything in Facebook. They are the key way we target fans, customers, and anyone else we think might be interested in our product, service, or cause. They are the engine that drives all marketing on Facebook and understanding when we’ve maxed out reaching our audience is an important determination. Audience
Using Facebook Delivery Insights to Diagnose Audience Fatigue Read More »
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However, it doesn’t have to be expensive:
Product Photography DIY: No Budget Required – SumAll Product Photography DIY: No Budget Required – SumAll
February 23, 2018 The 2018 PPC Hero Summit is a 3 hour online digital summit featuring 6 PPC sessions with the writers behind PPC Hero. Are you: Looking for a better search or social strategy? Interested in the latest scoop on important industry updates? Starting CRO and want some great tips and tricks? Wanting
Last Chance to Register for the PPC Hero Summit! Read More »
How to Differentiate Your Business – Make It Personal! – SumAll How to Differentiate Your Business – Make It Personal! – SumAll
How to Differentiate Your Business – Make It Personal! Read More »
February 22, 2018 Looking for a simple guide on what Facebook ad types are available to use and how to use them? Look no further! Here is a easy to digest guide of the many ad types at your disposal on Facebook. Image Ads These are probably the easiest type of Facebook ad to create.
Got Product Photography? Repurpose It! – SumAll Got Product Photography? Repurpose It! – SumAll
It’s been a year since Pinterest announced the launch of Lens, its new visual search tool. How has it evolved since then? When Pinterest Lens launched in 2017, it was the latest – and boldest – step in Pinterest’s evolution from a visual social network into a powerful visual search tool. Pinterest knew that there was
Pinterest Lens one year on: Where is Pinterest’s visual search tool now? Read More »
