As Facebook prepares to launch its new cryptocurrency Libra in 2020, it’s putting the pieces in place to help it run. In one of the latest developments, it has acquired Servicefriend, a startup that built bots — chat clients for messaging apps based on artificial intelligence — to help customer service teams, TechCrunch has confirmed. […]
As AI and machine learning transform industries by automating much of the work currently done by humans, women’s careers will be disproportionately affected. That’s according to a McKinsey Global Institute report published earlier this year (“The future of women at work: Transitions in the age of automation“), which found that in the 10 economies (Canada,
AI Weekly: Automation in the workplace could disproportionately affect women Read More »
Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’. Ahead of her appearance at the Festival, we caught up with her to find out about her day-to-day work, how Virgin Trains came to develop its
Earlier this year, social media marketing agency Social Chain created a new agency entirely dedicated to the production and distribution of brand podcasts. Since its launch in early 2019, Cast Chain has produced a number of successful podcasts, including ‘Behind Closed Doors’ for online fashion retailer, Pretty Little Thing, which went straight to the top
The key is “it really needs to stand out” – Econsultancy Read More »
The digital age has drastically changed the world of advertising and marketing. In the past, the only outlets were traditional billboards and magazine spreads. But thanks to social media, it has opened up a whole new array of platforms to create campaigns and relay messages.At present, Dream Grow estimates that there are now around 3.48 billion
Essential Apps and Tools for Social Media Marketers Read More »
Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other
Music, tech and social media have all seen unprecedented evolution in the last decade. If it isn’t the advancement in our mobile phone tech that helps users Snapchat a gig to their followers in real-time, it’s the seamless way you can share your favourite Soundcloud track to your thousands (if you’re lucky) of Instagram followers through
The impact of technology and social media on the music industry – Econsultancy Read More »
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campaigns. As an alumnus of Google and someone scaling a startup, Jenny is perfectly placed to give our readers some practical advice on video and leadership. Here’s a day in her life… Please describe your job: What do you
A day in the life of… Jenny Quigley-Jones, CEO & Founder, Digital Voices – Econsultancy Read More »
It’s social media stories and campaigns time. This month we’ve got news from Facebook, an AR update-off between Instagram and Snapchat, campaigns from Sport England, Hinge and more. Let’s get into it. (Remember to check out our bundle of Social Media Best Practice Guides) Hinge declares itself the app ‘designed to be deleted’ Dating app
The best social media stories and campaigns from August 2019 – Econsultancy Read More »
According to Tencent, its main revenue (70%) comes from only 3.6% of its users compared to Spotify’s 46%. Still, Tencent is earning more than any other Music providers. The main difference between Tencent and other music providers (Spotify and Apple) is that Tencent tries to create a music ecosystem, unlike others who rely on advertising
What Spotify Can Learn From Tencent Music Entertainment? Read More »
