The days of sharing experiences, both good and bad, are long gone. Today, people just go online and check reviews of any product or service that they are desirous of purchasing. Similarly, people check out hotel reviews before booking into one. The same applies when you are planning to visit a new place. Suffice to […]
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding
Get 2018 started with an updated multi-channel digital marketing strategy Read More »
By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to
Facebook kills off news: Publishers panic, try to remember how to do SEO Read More »
Have you ever had to create a PPC campaign to hype an event? Facebook event campaigns allow you to drive event attendees by leveraging the social nature of the platform. The highly focused audience targeting means that Facebook can be highly effective during the short life of an event campaign. The goal of this blog
A new year brings new challenges in social media marketing. Luckily, this is the best time of the year to review your social strategy. 2018 is officially here and this means that we need to plan our social media strategy for the year ahead. Every new year requires the necessary adjustments to ensure that we’re
How to make sure your social media marketing is on track for 2018 Read More »
January 5, 2018 So, you need to create an app install Snapchat ad but don’t know where to start? Well, you’ve come to the right place. I’ll go over how to set up your campaign and a few quick tips and trick to optimize your campaign. The Setup Before you start creating your campaign, it’s
Facebook has long been accepted as a great platform for B2C advertisers to reach their customers, but clients in the B2B sector have historically asked us at Hanapin Marketing whether facebook ads would be a beneficial use of their ad spend dollars. I’m here with good news! I have seen success with B2B clients in
Roadmap for a Solid B2B Facebook Advertising Strategy Read More »
If you’re like seemingly everyone else, you buy a lot of stuff from Amazon. That makes it a great space to expand your paid search footprint to drive more sales. Amazon offers its own services with Vendor & Seller Central but they can be really confusing and its user interface is a bit lacking. If you’re interested
Using Facebook Ads to Send Customers to Amazon Product Pages Read More »
In my first few months as SumAll’s content creator, I noticed a peculiar phenomenon happening on Twitter: something called a “Twitter Chat,” in which other content creators made do with Twitter’s limitations and got together to form something similar to a chat room by hanging out in one hashtag. At first I thought that was
Once upon a time I was a single, lonely loser and used Photoshop to outfit my Tinder profile with marvels such as these: Then I got a girlfriend and then this job. So I deleted Tinder from my phone and said farewell to Photoshop. But if there was anything to be learned from my
How Canva Turned Me Into a Social Media Sage and Helped Me Quit Photoshop Read More »
