Dude, I love shopping. And yes, I did just start this blog with “dude” because I want you to know that ALTHOUGH I am a woman and that sure, women are statistically more likely to shop than men, I am also a bro and my last online purchase was a giant bag of cocoa-dusted almonds, […]
Shop ‘Til You’re Trending: Shopping Through Instagram Read More »
December 8, 2017 There are many tools and 3rd party platforms that are designed to help with ad testing and creation, but they can come with a steep learning curve and expense. For someone starting out in ad testing who is learning or without budget for a new tool, these options can be out of
Improving Facebook Ads With Creative Hub and Split Testing Read More »
If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a
Killer demand gen strategy, Part 3: Facebook advertising Read More »
I remember my first Facebook Live video like it was yesterday. There I was, slicing two and a half pounds of raw chicken for a giant thing of matzo ball soup, and I thought to myself, “Wouldn’t it be funny and weird if I went Live right now?” And went Live I did: for fifteen
Lights, Camera, Action: Marketing Your Store through Live Video Read More »
My mom has this amazing collection of beaded sweaters that, some years back, we attempted to sell on Etsy. I say “attempted” because there were absolutely no sales and barely any traffic, and it was mainly all our fault. You see, I was twelve-years-old at the time and thought I could do wonders with a
The Value of Your Store’s Design Read More »
Man, there’s some crazy marketing on the Internet. Twitter accounts that act the way I do online after hours and Instagram accounts that are 100% memes—it’s enough to make your head spin! But what if I told you there was a method to all this madness? After Wendy’s sassy Twitter persona challenged a teenager from Reno,
Market to Target: How to Align Your Marketing Strategy to Your Demographic Read More »
Twitter can be an effective platform to advertise your business. Here’s how to create the perfect ad for your campaign objectives. Twitter counts a total number of 328 million monthly active users, with more than 500 million tweets sent each day. This brings out a great opportunity for brands to take advantage of the platform
How to get started with Twitter advertising Read More »
November 16, 2017 Do you advertise on Facebook? Do you wish you could be a little more efficient with your time and money? Well these six tips could help you! I hope they help you. No really I do! We love helping advertisers like you! Tip 1: Learn To Use Power Editor Those
6 Tips For Effective Facebook Advertising Read More »
The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable. It is understandable. We all need to make a living.
A search marketer’s guide to using paid social media Read More »
November 10, 2017 To continue on my blog writing path about Twitter Ads, this article details not only conversion tracking but the proper way to implement UTM parameters in order to get precise performance data on each segment of targeting. This article is a bit technical, but it contains some important information if you plan
Using UTM Parameters To Track Twitter Ad Performance Read More »
