Trevor Noah is a comedian, writer, and political commentator arguably best known for hosting The Daily Show. Noah spoke today about technology, education, gaming, VR, and his foundation that helps children in the U.S. and South Africa. And of course, there were plenty of jokes. But it was Noah’s advice to tech leaders that arguably […]
(Reuters) — Australia will block access to internet domains hosting terrorist material during crisis events and will consider legislation to force digital platforms to improve the safety of their services, officials said on Sunday. Australian Prime Minister Scott Morrison, who is in France to take part in the G7 leaders’ forum, said the government intended
Australia to block internet domains that host extremist content during terror attacks Read More »
Facing growing scrutiny of its business practices and associated negative headlines, Amazon last year launched a program called FC Ambassadors. The concept: have rank-and-file employees tweet in defense of the company, particularly its warehouse working conditions, compensation and benefits. At the time, I called FC Ambassadors “bad social media strategy” and wrote: “…the problem is
Hero Academy is Hanapin’s newest initiative featuring short and basic how-tos on paid advertising in a variety of platforms. Current topics include the basics of Google Ads, Microsoft Ads, Facebook, Quora, Excel, + more. AND NOW, we’ve released 2 BRAND NEW videos! Along with videos that show you the basics of getting started in different
New Releases on Hero Academy! Starting Pinterest & Apple Search Ads Read More »
If you’re planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we’re already planning our marketing budgets for 2020. We’re also starting those conversations with our clients. It’s a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can
The Future of Paid Social: Is Your Team Ready? Read More »
LinkedIn can be a very engaging channel, especially for B2B brands. Here’s everything you need to know about the recent changes in the algorithm and how to create engaging content. LinkedIn has turned into the number one platform for professionals and B2B brands. It’s been a social media platform with a consistent mission and it
How to master LinkedIn’s algorithm to boost engagement Read More »
July’s social media news has very much been business as usual – political intrigue, fines, platform updates and brand campaigns. We’ve rounded up some of the most significant news to keep you up to date. Remember to check out our social media reports for best practice advice on how to wrangle your own social spend
The best social media stories and campaigns from July 2019 – Econsultancy Read More »
Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and the ability to track and monitor their campaigns, often in real-time no less. But some of the decisions marketers make, particularly in the world of social media, are based on public metrics that could be going
Six ways brands can respond to the “demetrication” trend in social media – Econsultancy Read More »
Midwest Digital Marketing Day is an intentional event focused on creating a space for shared learnings and communication with our fellow PPC heroes in the heartland. We know that working in digital marketing in the Midwest means we’re spread out, and it’s harder to find meet-ups and swap ideas. This event is designed for connecting
Midwest Digital Marketing Day: Free Day of PPC Training On July 25th Read More »
Become a better digital marketer with real-world advice, PPC best practices, and a healthy to-do list after leaving Hero Conf London, 21-22 October at etc.venues St. Paul’s. This year’s program is well on it’s way to becoming our largest UK event yet, and there is no better time than now to convince your boss to
Actionable Takeaways on Amazon Ads, Pinterest, CRO and more Read More »
