As a B2B marketer, you know you’ve got it tough. Trying to target multiple people within an organization, who are probably in different stages of your funnel, on top of the challenges of a long sales cycle, is not a feat for the faint of heart. Especially when it comes to social. You know you […]
Overcome B2B Challenges with Actionable Paid Social Tactics Read More »
The global soft drinks industry is reportedly worth around $392.6 billion, with Coca-Cola and Pepsi taking the majority of market share. With the biggest brands typically thought of as sugar-laden carbonated drinks, there has been an attempt to shift industry perception in recent years. However, more often than not, many healthy alternatives are marketed as
Four ways Ugly Drinks is aiming to disrupt the soft drinks industry – Econsultancy Read More »
It’s monthly social media roundup time again and we’ve got campaigns from Nike, Sprite and Mastercard as well as updates from Instagram, Pinterest, LinkedIn and more. With no further ado let’s get into it… (Remember that Econsultancy subscribers can check out the Social Quarterly, as well as our Social Media Best Practice Guides) Pinterest further
The best social media stories & campaigns from June 2019 – Econsultancy Read More »
Have them check out Hanapin’s new video series, Hero Academy! Hero Academy offers short, entry-level how-to training videos for marketers new to paid media at no cost. This is perfect for an employee that just started working at your digital marketing agency or is transitioning to a role working with paid channels. Current videos include: The basics of
Spotify is perhaps not the first platform that springs to mind for social marketers, with the majority of brands focusing on the likes of Facebook and Instagram first and foremost. However, with a total of 217 million monthly active users worldwide, there’s a very obvious reason why some brands are expanding their attention to Spotify
Why Spotify is becoming the place to be for brands – Econsultancy Read More »
Sprinklr calls itself the world’s #1 social suite, helping brands with social listening across 350 million sources of public data. The platform has a range of functionality, allowing management of social engagement, advertising, advocacy and customer care. Luca Lazzaron is Chief Revenue Officer and perfectly placed to give us some insight into life at an
A day in the life of… Chief Revenue Officer at Sprinklr – Econsultancy Read More »
97% of marketers are investing in social advertising, which is up 10% from last year’s numbers. I mean, is anyone really surprised by that? Social ads are pretty easy to get started in and less intimidating (in my humble opinion) than trying to start a Google ad campaign. However, with more adoption by more marketers,
Facebook recently revamped the relevance score metric to offer more information to marketers on what might be affecting ad performance. Similar to what Google offers in its quality score, Facebook broke its singular relevance score into three distinct measures of the ad experience: quality ranking, engagement rate ranking, and conversion rate ranking. These taken together
Welcome to our monthly roundup of the best social media stories and platform updates. From Facebook’s potential new cryptocurrency to impressive performance by Snap Originals content, the major social platforms were busy in May. We saw great campaigns from the likes of the England women’s football team and more controversial creative from Brewdog. As ever,
The best social media stories & campaigns from May 2019 – Econsultancy Read More »
This briefing will take a deep dive into the phenomenon that is TikTok, examining its history and context both in China and overseas, and looking in particular at how its acquisition of another Chinese-owned video app, Musical.ly, aided its adoption outside of China. It will also analyse TikTok’s monetisation prospects, including its potential for advertising
