social

Seven creative examples of social content in football – Econsultancy

Football, social /

As such, social media is a channel that teams of all sizes must prioritise in order to stay relevant and commercially attractive. But what makes a football team stand out from the rest on social media?   To kick-off the discussion, we’ve compiled a list of seven creative examples of football-related social content that has helped these football teams […]

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The best digital marketing stories in China: May 2019 – Econsultancy

ad fraud, Advertising, China, social, TikTok, wechat /

This month’s roundup from the world of digital marketing in China brings us news on WeChat – from privacy fears to a study on the effects of social media detox. Elsewhere, we look at content trends on Douyin and the state of ad fraud. Tech-savvy users abandoning WeChat over privacy fears It’s unimaginable for the

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New visual search innovations tap human emotions and biological buying triggers

Amazon, ecommerce, Facebook, Google, Industry, Instagram, Pinterest, Reverse Image Search, SEO, shopify, Showcase Shopping ads, Snap, social, Social Media, Visual search, visual search innovations /

There’s a science behind what engages shoppers and gets them to purchase and new visual search tech implementations promise to exploit that and reinvent ecommerce as we know it. A shopper’s decision to buy products is more influenced by the primal brain areas and less from the analytical side. Us humans are hard-wired to our emotions which

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3 Paid Social Platforms to Diversify Your PPC Investment

Content marketing, paid social, PPC Opinion, Product Reviews, quora ads, social, social ads, social advertising, Social media marketing, social ppc, sponsored brand ads, spotify ads, UX, waze ads /

On the heels of another Google Marketing Live event, we are reminded that our beloved PPC world is always “under construction.” As the industry giants aim to grow and retain market share, competition on the advertiser level remains just as fierce as ever. Advertising costs are perpetually rising, but KPI targets tend to remain static.

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A day in the life of… Social Media Editor at Direct Line Group – Econsultancy

A day in the life, Direct Line, People and Skills, social /

Alison Traboulsi is Social Media Editor at Direct Line Group. For our latest ‘Day in the Life’ interview, we caught up with Traboulsi to ask the usual questions about job requirements and her daily routine. If you want to appear in this feature, get in touch. Please describe your job – what do you do?

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The best social stories & campaigns from April 2019 – Econsultancy

Snapchat, social, the best social stories and campaigns /

We’re already a third of the way through 2019 and there is no sign of the social media news and campaigns slowing up. This month we’ve got updates from Facebook’s F8 conference, Snapchat’s partner summit, purposeful campaigns from some unexpected brands and much more. Let’s get stuck in. Remember, Econsultancy subscribers can download our Social

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A day in the life of… Director of Social Media at Ogilvy Health – Econsultancy

A day in the life, Skills and capability, social /

Becky Canvin is the Director of Social Media at Ogilvy Health, one of the largest global networks for healthcare communications. Econsultancy caught up with her to find out about her typical working day, how she keeps tabs on the latest developments in social media, her favourite social campaign and her advice to marketers in healthcare

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Top advanced YouTube SEO tips to boost your video performance

SEO, social, video, video seo, YouTube, YouTube SEO /

YouTube is not just a social media platform. It’s a powerful search engine for video content. Here’s how to make the most of its SEO potential. There are more than 1.9 billion users who use YouTube every month. People are spending over a billion hours watching videos every day on YouTube. This means that there

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Top 19 Instagram marketing tools to use for success

hashtags, Instagram, Instagram analytics, Instagram marketing, social, Social Media, social media management, target audience /

Instagram is a phenomenon of our time. The photo-sharing app has 7.7 billion users by now (and counting). One billion people use Instagram every month and 500 million use the platform every day. Its engagement is also 10 times higher than that of Facebook, 54 times higher than Pinterest’s, and 84 times higher than Twitter’s.

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A day in the life of… General Manager EMEA at Hootsuite – Econsultancy

People and Skills, social /

Rob Coyne is the General Manager for Europe, the Middle East and Africa at social management platform Hootsuite. Econsultancy caught up with him to find out about a typical day at Hootsuite, how the company measures success, his favourite social brands, and which customer experiences he most admires. (If you’d be like to be featured

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