With so many paid social options to invest in, it can be hard to understand (and convince to your boss) how your strategy can work across many different channels. How do you customize your creative to each platform, but have a consistent message that carries through? How do you put together a strategy that achieves […]
Ethically questionable tactics companies use to get users to take specific actions those users might not really want to take might soon be illegal under certain circumstances if US lawmakers have their way. On Tuesday, two US senators introduced a bill that would forbid large platform companies like Facebook from using so-called dark patterns to
In push to rein in tech companies, lawmakers target dark patterns – Econsultancy Read More »
The fast fashion industry is big business – and it’s only getting bigger. According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour. Despite many retailers struggling on the
Four factors fuelling the growth of fast fashion retailers – Econsultancy Read More »
While its origins are uncertain, April Fools’ Day is undoubtedly a European innovation. The ‘holiday’ has, however, spread to Asia-Pacific in a big way and has become a way for brand marketers in the region to show their playful side (while getting earned media exposure at the same time, of course!) Below is a selection
We’re already a quarter of the way through 2019 and the social activity keeps coming in. For March’s edition, we’ve got campaigns from THINK! and Lloyds Bank, and news from Instagram, LinkedIn and Pinterest plus much more. Without further ado… Instagram Checkout has arrived Instagram has launched a brand-new ecommerce checkout feature for more than 20
The best social stories & campaigns from March 2019 – Econsultancy Read More »
With this month seeing annual sales pass the £1bn mark, the high street bakery chain is clearly doing something right – especially in the context of Britain’s flailing high streets. So, what exactly has contributed to Greggs’ continued run of success? Here’s a run down of its winning strategy and what we can learn from
What has contributed to Greggs’ high street success? – Econsultancy Read More »
Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible. Have no fear though, for
Facebook Audience Overlap: What Is It And How To Avoid It Read More »
Among all social channels, Facebook is the one that has the most monthly active users, 2.23 billion. This means more than 20% of the world’s population is active on Facebook every month. Can you guess how many Facebook pages exist? 50 million? 60? 70? Not correct. As of May 2018, there were more than 80 million
Eight tips to get the most from your Facebook business page in 2019 Read More »
Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on
Social listening is a tactic that’s not unheard of. Quite a number of brands use it these days and even more consider trying it out in the near future. However, for many, the step-by-step process of social listening remains unclear. This article aims to answer the most burning questions about social listening: What is a
Social listening 101: Six crucial keywords to track Read More »
