A challenger brand is typically defined as a company that’s neither the market leader or a particularly niche brand, but one that sets itself apart with a driven mindset. According to The Challenger Project, these brands are “less about business enmity, and more about an often mission-driven desire to progress the category in some way […]
What makes a challenger brand? (Four key characteristics) – Econsultancy Read More »
If there’s one thing that is constant about social media, it’s change. So many things influence the way we behave on social media: technology, social changes, economy, and politics. All of them are changing at a rapid speed, so you can imagine how volatile the social media world is. This makes predicting trends for a
Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media allow influencers to find a loyal
Seven best tools to find influencers on social media Read More »
February may be the shortest month of the year, but we’ve got a tall order of social stories and campaigns from Nike, British Airways, TikTok, LinkedIn and Twitter – let’s get started. (As always, don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) Nike celebrates women in its ‘Dream Crazier’ campaign Ahead of
The best social media stories & campaigns from February 2019 – Econsultancy Read More »
How are people engaging with your content tools on social? Nathan: Do you have any customers reporting back any specific success stories from either using Wavve or Zubtitle, and just how it’s worked for their business? Baird: We hear from a lot of people, especially in the Zubtitle side, just how much more engagement they’re
I’ll be upfront. My goal here is to persuade you that you should be using Facebook Messenger marketing and chatbots as part of your marketing strategy. This isn’t a sales pitch. This isn’t an infomercial. This is hard-hitting marketing intel. Whether you’re a PPC specialist, an SEO, a CMO, or just a curious bystander, I
LinkedIn Ads is a great way for advertisers to reach professionals with robust targeting specific to career and business audiences. B2B advertisers especially love LinkedIn because it enables them to adequately target decision-makers in ways that aren’t available on other social platforms. In an effort to keep up with the emerging ways in which users
As soon as Facebook launched its Graph Search in 2013, it was only a matter of time before it became a big player in the search engine game. But Graph Search was limited as far as optimization was concerned. The results it returned focused on providing an answer on the relationships between people, places, and
Facebook is a local search engine. Are you treating it like one? Read More »
The beginning of a new year is as good a reason as any other to try something new: a different lifestyle, a new hobby, a brand new marketing strategy. And, of course, a new tool, since it’s both exciting and rewarding to discover awesome software that helps you deal with work and, sometimes, with life
7 social media monitoring tools to check out in 2019 Read More »
It’s time for your monthly dose of social stories and campaigns. January’s edition has news from Facebook, the British Army, Twitter, Verizon and much more. Let’s get straight into it. (Don’t to forget to check out Econsultancy’s social media training and Best Practice Guides) HSBC’s takes a risk with its ‘We are not an island’
The best social media stories & campaigns from January 2019 – Econsultancy Read More »
