There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing. The company creates such strong stories/brands that all of its media can appear to work seamlessly. Nevertheless, we’ve picked out some examples of what could be termed marketing expertise by the film juggernaut. […]
10 examples of great Disney marketing campaigns – Econsultancy Read More »
Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of eruption) have been a joy to interact with. At
10 examples of great travel marketing campaigns – Econsultancy Read More »
Webinar marketing has been gaining popularity for a few years now. There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more. But one effort webinars can particularly helpful for is reputation management. 1. Associate your brand name with prominent
Four ways to use webinar marketing for reputation management Read More »
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
Available ad impressions on social media are hitting a wall as user growth slows, driving up CPC and CPM prices. As demand increases, it becomes even more important for advertisers to properly optimize campaigns to maximize their return on investment for paid social. According to Merkle’s Q2 2018 Digital Marketing Report, advertiser spend increased 40%
Tips to maximize ROI on paid social: Facebook + Instagram Read More »
Every year I pick out the digital and marketing trends and developments which I believe will shape the industry and digital/marketing planning and thinking in the year ahead. In some previous years new digital marketing disciplines emerged e.g. search engine marketing, social media marketing, mobile marketing, content marketing, influencer marketing and others. I cannot see
Ashley Friedlein’s marketing and digital trends for 2019 – Econsultancy Read More »
Facebook rolled out many platform changes in 2018, and my favorite was the asset placement customization tool released in the first quarter of the year. While I generally select Automatic Placements for my ad set delivery as a best practice in Facebook, many of my clients had creative assets they had specifically optimized for the
Using Facebook Asset Placement Customization Read More »
Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling social media marketing because it is supposed to be all about human connections. There are also many people who don’t believe you
How to scale your social media marketing to build traffic and leads Read More »
One of the most common pain points I have experienced with clients is this question: How can we increase the overall number conversions/purchases/leads/subscribers but not increase how much we are paying to acquire these customers? Logic would tell you that if you want to chase a higher number of conversions, your cost per conversion would
Increasing Conversions in Facebook and Decreasing CPC Read More »
Automotive marketing campaigns have come a long way from winding roads and glamorous locations. With today’s discerning consumers increasingly interested in technology and innovation, automotive brands need to do more than put a celebrity behind the wheel in order to impress. With this in mind, here are six automotive campaigns from the past few years
Six automotive marketing campaigns to get your creative motor running – Econsultancy Read More »
