To round off 2018 here are some of the best social stories and campaigns we saw in December – including Facebook, OTRO, Raheem Sterling and Nike, and more. Let’s dive in… Refuge publishes poems to highlight domestic abuse in Christmas campaign Read this poem from start to finish and it depicts a family’s happy festive […]
The best social stories & campaigns from December 2018 – Econsultancy Read More »
One of my favorite accounts to run strategy for is one where we market job fair events to a specific type of qualified job-seeker. The job fairs occur in target cities throughout the U.S. and we run 3-week flight campaigns in the lead up to every event with a registration form as the conversion goal.
Using Facebook Event Ads to Promote Events Read More »
Facebook has decided to test Search Ads in selected industries in the US and Canada. What does this experiment mean for the search advertising industry? Facebook is always eager to try out new monetization ideas. This time there’s a really interesting one with an attempt to test search ads. It was back in 2012 when
Facebook is expanding into Search Ads. What will this mean? Read More »
Not a dull year, was it? Well, perhaps a little, with the thorny and seemingly subjective issue of how to comply with the General Data Protection Regulation dominating debate until the spring. Beyond GDPR, there’s been Brexit, and Facebook’s misdemeanours (with a thread drawn through all three). And in the more enjoyable world of brand
Econsultancy’s top 25 blog posts of 2018 Read More »
Christmas is a time for fun, family, and a whole heap of festive-related marketing. While the ‘holiday’ period now stretches from Black Friday all the way through to New Year, many brands still choose December to get us well and truly in the Christmas (and gift giving) spirit. Here are eight of the best festive
Eight memorable Christmas-themed marketing campaigns Read More »
How will the social media landscape change in 2019? Here are the key trends you need to consider for a successful marketing strategy. Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful
Top social media trends for 2019 Read More »
Burger King has launched a new geotargeted marketing campaign in the US to promote its recently-revamped app – but there’s a twist. Unlike a traditional geotargeting campaign, which targets customers with an offer or incentive to entice them towards the brand’s nearest location, Burger King is sending its customers to McDonald’s – at least at
Burger King trolls McDonald’s with reverse geotargeting to promote its app Read More »
As the saying goes, all good things come to those who wait, so let’s get into the (later-than-usual) best social media stories and campaigns from November – including Spotify, GambleAware, #Dynasties, Vine 2.0 and more. Spotify’s Wrapped campaign 83 million Spotify users wait patiently for the time of the year when they get their annual listening
The best social stories & campaigns from November 2018 Read More »
Keeping up to date with what people search for online can be invaluable to your business. Whether you’re looking to inform your latest paid search campaign or just need some fresh, trending content for your blog, these tools can help. However, with over 3.5 billion searches each day worldwide, it’s hard to know how to
What people search for: Tools for trends Read More »
Stories has become one of the most successful formats of social media. Snapchat, Facebook, and of course Instagram are the most popular versions, with the latter surpassing all others to reach 400 million daily users this year. As a result of this success, other social apps have also followed suit, with Netflix and even Airbnb
What is YouTube Stories and will it catch on? Read More »
