SocialMediaNews

Twitter Tackles Harassment by Tweaking Its Algorithm, Hides Mean Tweets

In its latest effort to rein in trolling on the micro-blogging platform, Twitter has announced a new approach to hiding mean tweets by tweaking its algorithm. This move is part of the company’s ongoing attempt at addressing rampant harassment and abuse on the platform, according to CEO Jack Dorsey.   Trolls are known for sparking heated […]

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7 Tips for Growing Your Following on Instagram With Hashtags

With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against louder, bigger brands and deliver content to your target audience? The answer:  use

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Cambridge Analytica Announces Closure, Files for Bankruptcy

Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. Its British parent SCL Elections Ltd. will also be shuttered as the data analytics company reported a significant decline in business.   In a press release, Cambridge Analytica blamed negative media coverage for the data

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WhatsApp CEO Jan Koum Resigns from Facebook Over User Security and Privacy Issues

Today, WhatsApp co-founder and chief executive Jan Koum announced his resignation from the popular messaging app. He will also step down from Facebook’s board of directors, but his exact date of departure is undisclosed. In a Facebook post, Koum wrote that it’s time for him to depart from the company, adding that he will pursue hobbies but

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Advertisers Can Now Sell Products With Snapchats Augmented Reality Feature in Lenses

Snapchat has just introduced a shoppable augmented reality feature designed specifically for its Lens. The new shopping AR is geared towards companies who want a novel way to further advertise their products. The company rolled out Lenses in 2015. The machine learning-based feature enabled users to add different effects to their images. This feature was

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Facebook Users Would Have to Pay to Opt Out of Targeted Ads, Says COO Sheryl Sandberg

There’s an outstanding rumor that Facebook users would have to pay in order to keep using the service. While this rumor has been going on for years, it might soon find itself becoming a truth if Sheryl Sandberg’s recent interviews are to be believed. Facebook’s Chief Operating Officer is on a media blitz trying to

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It’s Worse Than You Think, Facebook Exposes Millions More Users to Cambridge Analytica Data Breach

Just when you thought it couldn’t get any worse, Facebook revealed that Cambridge Analytica was able to access personal data of up to 87 million users. The figure was shockingly higher than the previous estimate of 50 million. The number was shared by the company’s chief technology officer, Mike Schroepfer, in a blog post. Schroepfer

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Facebook to Cut Off Third-Party Data for Targeted Ads

In the midst of the fallout of the Cambridge Analytica scandal, Facebook recently announced that it will put an end to its Partner Categories program. The move effectively cuts off third-party access to the social media giant’s data. Facebook utilizes data from third-party data collectors to augment its own data pool for ad targeting. The

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Instagram Launches Shoppable Posts in 8 New Countries

Instagram is planning to increase its share in the eCommerce segment by expanding its shopping feature abroad. Previously available only in the US, the Facebook-owned photo and video sharing app now allows shoppable posts for businesses located in an additional eight countries. Instagram is expanding its shopping feature to other countries such as Australia, Brazil, Canada, Italy,

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