Reddit made some big changes last year, with a redesign of its website and the launch of a native video feature optimized exclusively for the site’s new look. Now their risky move is paying off, as the company is reportedly getting an average of a billion video views a month. Reddit is now hoping the […]
Reddit Hits 1 Billion Monthly Video Views, Offers New Opportunities for Advertisers Read More »
Twitter ad chief Matt Derella is at Advertising Week in New York City spreading the message that Twitter video advertising is the best platform to reach valuable audiences when they are most receptive. He says Twitter has never been more clear about what is our superpower. Matt Derella, Global Vice President, Revenue and Content Partnerships for Twitter,
We’ve Never Been More Clear About What is Our Superpower Read More »
Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of pull. They can still raise brand awareness, push customer loyalty,
Should You Trust Influencers to Promote Your Brand? Consider These Problems First Read More »
The billionaire owner of the Los Angeles Times, Patrick Soon-Shiong, says that social media is the cancer of our times and a form of metastasis of news. He particularly slammed Facebook, calling it “fake news.” He also wants to embed more technology into the news business in the form of cloud computing, AI, and predictive modeling in
LA Times Owner Slams Facebook saying “Social Media is the Cancer of Our Times” Read More »
Most people think Quora is a simple Question and Answer forum. However, the website is so much more than that. While it’s true that people can ask about anything under the sun, a lot of the answers are enlightening and useful. What’s more, if used correctly, Quora can be a veritable goldmine of website traffic.
How Answering Questions on Quora Can Drive Massive Traffic to Your Website Read More »
In January 2018, a lot of marketers expressed frustration with Facebook—some even gave up on the platform altogether—after noticing a sharp decline in the organic reach of their posts. Facebook’s Head of News Feed Adam Mosseri said that the company decided to “shift ranking to make News Feed more about connecting with people and less
5 Simple Steps for Using Facebook Groups to Grow Your Business Read More »
At the recent Social Media Day Jacksonville 2018 conference, Carlos Gil, founder of Gil Media Company, spoke about current social media marketing strategies. In an entertaining and informative talk, Gil spoke about the challenge of getting companies like Win-Dixie to understand that they should be engaging with their customers on the device their customer is always paying
Compared to the larger social media platforms like Facebook and Twitter, Snapchat is a bit like The Little Engine That Could. That’s because it’s been underestimated by numerous brands and marketers alike. They dismiss Snapchat as a viable advertising tool because of its reputation for being a purely social platform, used mostly by teenagers and
4 Snapchat Marketing Tips to Help You Rise Above Your Competition Read More »
Over the years, a growing number of companies have been turning to social media as their preferred marketing channel, veering away from more traditional options like print, radio, and TV. As such, interacting with customers, particularly with “brand evangelists,” on social networks like Facebook, Instagram, and Twitter has become a necessary marketing tactic for many
Finding and Cultivating Brand Evangelists Through Social Media Read More »
People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie. Facebook and Instagram have taken advantage of this quirk in our genes with their live video streaming features. Brands who live stream appear more
Why You Should Consider Launching Your Product on Facebook Live (And How to Do It) Read More »
