This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. And, if you’re not one of the privileged few with creative skill […]
You know a thing or two about content overload. You think of it in terms of how to get your content to stand out and be consumed by your target audience. But when you’re a conference attendee, the script is flipped. You’re the one bombarded with content – trends, slideshows, tips, graphics, and inspiring stories
Content marketing team members’ titles may differ from company to company, but the tasks they are expected to perform are somewhat standard across the board – writing, editing, designing, publishing, and distributing. But what if you could add the skill set of someone who works in another functional area – from another department or even
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Blunders, overestimations, slipups, flubs, and missteps – though we hate to admit we make them, they often turn out to be our best teachers. As the winning college basketball coach John Wooden once said, “If you’re not making mistakes, then you’re not doing anything. I’m positive that a doer makes mistakes.” Regardless of their future
How to Avoid 24 Big Mistakes in Content Marketing Read More »
Where do you see yourself in five years? Do you hate that question as much as I do? While I’m not a fan (perhaps because I’ve never had a great answer), I understand why it’s asked. The interviewer wants to know that the job candidate has considered the short-term future and wants to see how
We’re calling it: The debate over quantity vs. quality is over. Quality wins. But what does quality content really mean? How do marketers guarantee that they are creating something that is high quality? We asked the experts presenting at Content Marketing World 2017 how they define and achieve quality content. I appreciate the simplicity of the
35+ Experts Tell You How to Create Quality Content Read More »
