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Tips for Building a Better eCommerce Site – a Free eBook

Are you making as much from your ecommerce website as you should? A new FREE ebook, “How to Build a Better Ecommerce Website” from the internet advertising platform Criteo could help to answer that question. The ebook walks you through four important steps to maximize your ecommerce site’s impact. Can you really afford NOT to […]

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Machine Learning Can Transform Your Automotive Business. Here’s How.

The cars we drive today have become as digital as they are mechanical. The integration of this digital technology makes it possible to collect large volumes of data from the many different monitoring and connected devices within the vehicle. By 2020 IHS Automotive is predicting 152 million connected cars will be on the road generating

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The App Approach—How Zoho Creator Can Help Your Business

What’s the one thing that can set a business back years? Outdated software. What worked for your business at the start won’t at its prime. So if spreadsheets were your workhorse in the “good ol’ days,” using them after you’ve grown can result in stagnation. Spreadsheets, being static and predominantly single-user tools, aren’t amenable to

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This Solopreneur CRM Powers Scott Wilson’s Business to Success

Scott Wilson is the Founder and CEO of thatsoftwareguy.com, an independent ecommerce software company that uses Salesforce Essentials, Salesforce’s CRM built for small business. A lot of things in life “just happen.” Some call it a coincidence. To me, it’s meant to be. My journey as an entrepreneur  — along with my journey discovering Salesforce — were

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Retargeting Ads for Small Business: The Basics

When a business is just starting out, the early, personal relationships result in the first customers, partners, and employees. The most successful companies in the world never lose sight of relationships as the foundation of their business. You might not think of digital marketing for your business in relationship-building terms, but it’s an effective way

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Growing Small Businesses Like Big Ones: Tips From Ex-Googler Laszlo Bock

Laszlo Bock is the co-founder and CEO of Humu. Previously, he was the Senior Vice President of People Operations at Google from 2006 to 2016. Laszlo is credited with creating the field of People Analytics, the application of academic-quality rigor and Google-paced innovation to people management. Prior to joining Google, Bock served in executive roles at General

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AI Cloud Services to Benefit Your Small Restaurant and Help it Compete

Technology has given small restaurants tools to become more efficient and productive thus better able to compete against larger businesses — including chains and franchises. These same big chains have been early adopters of Artificial Intelligence (AI) solutions to improve and streamline their operations. And now, AI delivered through the cloud is also available to

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