Virtual receptionist. You might’ve heard the term before, and it’s not immediately clear what exactly they are or what purpose they serve. Are they robots? Do they sit in the corner of your office, beeping like the Jetsons’ robot maid? (No.) If you don’t know what a virtual receptionist is, why would you hire their […]
What are Virtual Receptionists? – Small Business Trends Read More »
There are tons of information about your small business available online. But how accurate is this data? And how is it working for your business? If you’re not even sure what your customers see when they search for your business or related products and services, then you may need a digital knowledge management strategy. A
Benefits of Digital Knowledge Management – a Free Webinar for Small Businesses Read More »
According to a recent HRdirect Small Business Hiring Practices Survey, only 21% of small businesses require applicants to complete forms to get hired. Not having this essential part of your screening and hiring processes can be a tremendous shortcoming that hinders your success. Here’s why: Slick resumes may immediately grab your attention, but these may
Influencer marketing has now become a key tool in the overall marketing mix used by brands. This is because it delivers more return for your ad dollars. With influencer marketing now a proven strategy, marketers are using cloud-based Artificial Intelligence (AI) solutions to process and act on all of the data being generated by consumers,
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While small manufacturers have processes and systems which are manual — and labor and time intensive — this business model must evolve to stay efficient and competitive. As a result, small businesses are integrating a range of technologies to optimize the resources they have, which is where cloud computing comes in. Small manufacturers and specialized
10 Surprising Ways Cloud Computing Can Help a Small Manufacturer Read More »
Boston recently ranked first among the top 25 startup hubs in America. Discover some of the elements that make Boston an ideal place for entrepreneurs. In the past, Boston has been an underestimated player in the startup scene. However, it recently ranked first among the top 25 startup hubs in America, according to a report by the
A Guide to Boston Startups Read More »
Running a small business means trying to stand out in a landscape that’s more competitive than ever, making use of limited resources and likely wearing multiple hats at once. Every dollar counts, which often necessitates foregoing helpful tools in the name of cutting costs—like a business phone system. While useful in many ways, they’re also
These Two Tools Will Reinvent Your Phone Experience Read More »
Leaders are valued in every part of life. They are especially noted for their contributions in an organizational context, as management occupations remain in demand and have the highest wage of all major occupational groups, according to the U.S. Bureau of Labor Statistics (BLS). However, leaders in business are recognized across entry-level positions, as they assist and
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It’s no secret that motivation is important to doing good work. “Company culture” has become a popular term among corporate leaders; more and more companies are focusing on creating a culture that fosters motivation in their workforce. This is more than a simple fad: According to the Harvard Business Review (HBR), “Why we work determines how
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If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account. One of
Why Use an Email Marketing Service? Here’s 10 Reasons Read More »
