Does the company you work for care about you? Beyond doing your job, do you feel valued for your role in the organization? I ask because:How you feel about these issues are key to employee appreciation. From a business perspective:Employee appreciation goes beyond “Good job!” and “We care about you” lip service. Rather, employee appreciation […]
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Do you use the best content distribution platforms to reach your audience? Or do you have a nagging feeling that you may have missed a key opportunity? Don’t worry since content distribution isn’t a once and done tactic! Why?To reach the maximum potential audience, your content marketing requires consistent and on-going distribution. So you can
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Does your marketing really need social media in 2019? Specifically are you worried about: As a result do you wonder: Can I invest my marketing budget elsewhere to yield better results? Despite these worries, social media remains key to your 2019 marketing and business plans. Social media provides entryways, visibility and engagement that you can’t
2019 Social Media Predictions: How To Make Your Marketing Deliver The Best Results Read More »
Do you have a documented social media marketing strategy with clear business goals in place? If you’re not sure, you suffer from social media blindspots. As a result your social media marketing team reactively responds to fire drill after fire drill. 2018 social media research from Sprout Social underscores the contradiction between social media marketing
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Is your business’s approach to social media still focused on driving attention, traffic and leads? How’s that working for you? While marketers continue spending budget and time on social media content and promotions, their activities aren’t aligned with how people use social networks. In 2018 you need to be present on social media to communicate
2018 Social Media Use Has Changed: What You Need To Do [Research] Read More »
Segmentation is a great way to improve the effectiveness of your marketing strategy. Not only does it allow you to identify different types of customers that your business can target, it enables you to understand them better and divide your market into more manageable subgroups of people. This allows you to come up with highly
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Reporting and analytics are key to any social strategy. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. Of all the social networks, Facebook arguably gives you the most amount of data to work with. And sometimes sorting through
10 Marketing Tactics To Improve Your Facebook Engagement YIKES! Facebook engagement has lost 20+% since January 2107! BuzzSumo data analysis by Steve Rayson confirms what you’ve been experiencing: Lower organic Facebook engagement. Facebook engagement has been a key driver of the company’s revenues and valuation since it went public in 2012. It’s taken Facebook almost
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