We all understand that customer stories are a hugely integral part of marketing collateral, but how exactly does one go about creating a case study? And how can one showcase these case studies to their audiences and prospects? In this week’s #SproutChat, Sprout All Star Elite, Erika Heald, joined us to share her insights on […]
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February may be a short month but that doesn’t mean #SproutChat will be lacking. As social media managers, it’s important to stay up-to-date with the latest marketing trends and have an understanding of how they can impact your efforts on social. We’re covering a wide array of topics, from brushing up on influencer marketing to
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Social media is a constantly evolving space, with some changes being more drastic than others. Predictions were made before 2018 of what marketing would look like this year and with the new year underway, we took time talk about how these trends will actually pan out. From Facebook to influencer marketing to video content—participants weighed
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When it comes to professional development it’s key to explore the various aspects of marketing, outside of your daily duties. SEO, for example, can play a significant role in your social media strategy. Having baseline knowledge of this field can come in handy for you and your professional growth. In this week’s #SproutChat, Dominique Jackson,
Whether you’re just beginning your career in social media or you’re a longtime vet, it’s good to know what skills and tactics you need to hone in on for career advancement. Knowing where to start and how to continue your professional development are just two elements in boosting your career. In this week’s #SproutChat, we
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It’s common for social media managers to feel as though they can never fully switch “off” during non-working hours. But it’s important to know when to step back. Taking time for yourself, recharging, creating necessary boundaries at work—it all helps you avoid burnout in the short term. In this week’s #SproutChat, participants talked about what
The new year has begun and there’s no better time to start ramping up your personal development efforts. Whether you’re just getting started in social media or trying to grow your career in marketing, we’re covering a range of topics that will resonate with you. This month on #SproutChat, we’ll be chatting about everything from
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Webinars can be an effective method for reaching new audiences and providing new leads for your sales team. But how exactly do brands take on webinars? In this week’s #SproutChat, we covered reasons for hosting a webinar, logistics for partnering with guests and best practices for keeping an audience engaged. Provide New Leads With Webinars Webinars
Social media is a constantly fluctuating landscape and it can be difficult to keep a finger on the pulse of it all. It’s important to stay on top of these trends so that you can effectively update your own strategy along the way. In this week’s #SproutChat, we talked about participants favorite and most often turned
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Anyone who manages social media knows that it can be difficult to keep up with incoming messages. From positive messages to timely complaints, it may seem like the incoming stream of messages never falls off. Inbox zero is a term that often applies to email, but the steps you take to achieve this can also
