Starting A Business

5 Leadership Traits Every Boomer Entrepreneur Should Possess

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Earlier this year, FreshBooks released its second annual Self-Employment Report, which stated, “Dramatic workforce shifts in American history could happen in as little as two years—with potentially 27 million Americans leaving traditional work in favor of self-employment by 2020.” Also, according to the report, 61% of self-employed baby boomers plan to work through retirement by choice, a much […]

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What Do You Want to Be Remembered for in Your Business?

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Recently, I attended a local networking event, and we had a speed networking element where we’d walk up to another attendee and ask a scripted question.  Rather than the easy “what do you do?”-type softball questions, we had to ask much more thought-provoking questions, like “What do you want to be remembered for?” Immediately, I

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5 Small Business Grants for Women Entrepreneurs

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If you’re a woman business owner looking for financing to start or grow your business, one thing you may be dreaming of (aside from winning the lottery) is getting a grant. Unlike a loan that you have to pay back, or an investment in your business that requires giving up equity, a grant is basically

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5 Questions to Ask Before Diving Into Franchise Ownership

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By Eric Bell Investing in a franchise requires extensive due diligence. Not only do investors need to understand the initial costs and what financing options are available, but they also need to carefully research the franchise model, the franchisor’s experience, the franchisor’s approach to running the business, and the culture of the franchise. Just as

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WordPress Basics for Small Businesses: Hosting Your Website

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Having an effective website is critical for a small business’s success, and we believe that WordPress is the best option when choosing a platform for a new site. Recently, we wrote about choosing and purchasing the right domain name, and in this post we will review and recommend hosting options. What is web hosting? If

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5 Steps to Building a Million-Dollar Business With No Employees

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Nearly seven years ago, Michelle Schroeder-Gardner started her blog, Making Sense of Cents, to share her experience of paying off student loan debt and holding herself accountable. The last thing she expected was it turning into a million-dollar business. But in 2017 her business brought in $979,000, and the following year it earned $1.5 million,

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How to Master a New Product Launch

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By Sujan Patel Launching a product in 2018 is tough. In some industries (think SaaS, mobile applications, and social media sites, for starters), it’s tougher than it’s ever been. Across all industries, about 80% of new products fail. That said, it’s not all doom and gloom for entrepreneurs and corporations looking to launch a product

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Forget Retirement—Many Baby Boomers Are Starting Small Businesses Instead

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The baby boomers aren’t slowing down. Far from looking forward to retirement, baby boomers are energetically making their mark on small business, according to a recent survey from Guidant Financial. The 2018 Small Business Trends for Baby Boomers survey of more than 2,600 small business owners and entrepreneurs uncovered some surprising information about Americans over 50. (The

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WordPress Basics for Small Businesses: Choosing a Domain Name

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WordPress is an excellent platform for small business websites for multiple reasons. So, in a series of blog posts, we’ll share reasons why it makes sense to select WordPress. In this first post, we’ll discuss the importance of choosing the best domain name (something that’s important whether you ultimately choose WordPress or another platform for

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Simple Steps to Forming an Advisory Board for Your Small Business

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If you’ve just started a new business, you may have thought about forming an advisory board—or, maybe you’re at a point where you need an advisory board to guide your growing company to the next level. Either way, you may not know what steps to take. Here’s a guide to helping you form a board

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