startups

The 17 Biggest Mistakes Startups Make With Their Investor Pitch Deck

By Richard D. Harroch and Don Keller Startup companies often prepare an “investor pitch deck,” which is a slide presentation summary of the company, its team members, the company’s products and technology, and other key information. The investor pitch deck is often used by the startup when trying to raise seed, angel, or venture capital […]

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Founders Syndrome Is a Real Thing, Says Craigslist Founder

“I wasn’t temperamentally suited to be CEO or really any kind of manager,” says Craiglist founder Craig Newmark. “So I was thinking maybe it is time to step down. I had also read about something called founder syndrome where somebody who’s good at starting something is really terrible at keeping it going. The biggest lesson

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When Does It Make Sense to Hire Sales Reps for Your Business?

Many people think that the fastest way to grow a profitable business is to bring in sales reps early in the process to start closing deals and getting customers. For this reason, a lot of startups jump the gun on building a sales team, which can be a costly mistake. I know, because I’ve made

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3 Steps to Protecting a High-Risk Startup

The next great form of transportation was announced in a June 4, 2019, article from the Los Angeles Times. No, it’s not another rideshare service or a variation on the Bird scooter. Nor is it a more futuristic means of travel like the Jetsons-esque flying cars. Give up? It’s a pogo stick! This summer, Swedish

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6 Ways to Test New Social Media Strategies Without Harming Your Brand

Social media has become a dominant form of marketing today. However, companies and the people who run social media campaigns aren’t always experts in digital marketing. A small businesses may have to test out various social media approaches to figure out what will work best for the company. For tips on how to test new

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What’s the Smartest Hiring Order for Startups?

You’re the founder of your company; that’s one employee down. You might have a co-founder as well, so make that two. Now what? Early days at a new startup are exciting times, but they also tend to be lean times. You can’t run out and hire the best executive team, salespeople, marketers, customer service reps,

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SEO & Link Building for Startups. How To Quickly Scale Organic Traffic for Your Startup

You’re in a startup. Your idea is solid. You’ve got products or services ready to go. You have a feeling that if people only knew what you were offering, they’d be all over your company. Now, the only question is, how am I going to make this thing visible? Your biggest problem now is exposure,

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10 Procrastination Traps That Ensnare Home-Based Business Owners—Here’s How to Break Free

Running a business from the comfort of your own home has many benefits—a flexible work schedule and zero commute, for example. Yet, working from home also has its fair share of time-wasting traps. That’s why we asked entrepreneurs from Young Entrepreneur Council the following question: Q. What is one way people waste time running a

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