Statistics: Online Advertising

Reddit US ad revenues could top $100M this year amid added focus on ad products

Channel: Display Advertising, Display Advertising, Reddit, Statistics: Market Share, Statistics: Online Advertising, video / Good To SEO

Over the past year, social community site Reddit has aggressively rolled out improvements to its ad offerings — introducing native promoted posts in its mobile apps, native autoplay video ads, calls to action in ads, performance-based ad units and app install ads. Now, new figures from eMarketer indicate the efforts are paying off, with the site […]

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Digital ad spending to top traditional for first time

Channel: Display Advertising, digital spending trends, Display Advertising, Facebook, Google, Internet Marketing, Statistics, Statistics: Market Share, Statistics: Online Advertising / Good To SEO

Digital ad spending in the U.S. will exceed traditional ad spending in 2019, according to a forecast out Wednesday by eMarketer. Much of that share will come from Google and Facebook, with Amazon gaining speed from behind. The report predicts that digital will make up more than two-thirds of total U.S. media spending by 2023 The

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Are brands behind the times when it comes to gender stereotypes in ads?

branding, Channel: CMO Zone, Statistics, Statistics: Online Advertising, Statistics: Online Behavior / Good To SEO

Though 76 percent of female and 88 percent of male marketers believe they avoid gender stereotypes when creating advertising, according to a global survey detailed in a Kantar report, researchers noted that ad targeting is still extremely skewed within specific product categories like baby products, laundry products and household cleaners — where females make up 98 percent

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IAB: Digital ad revenues could exceed $100 billion for first time in 2018

Channel: Social Media Marketing, Internet Marketing, Social media marketing, Social Media Marketing: Advertising, Statistics: Online Advertising, Statistics: Social Media, video / Good To SEO

Overall, U.S. digital ad revenues grew by 23.1 percent to $49.5 billion in the first half of 2018, adding more than $9 billion compared to the first half of 2017. That put digital on track to exceed $100 billion in annual ad revenues for the first time, according to the Interactive Advertising Bureau’s (IAB) Internet

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Pinterest expected to hit $1 billion ad revenue by 2020

Channel: Social Media Marketing, Pinterest, Pinterest: Business Use & Advertising, Pinterest: Statistics, Statistics, Statistics: Market Share, Statistics: Online Advertising / Good To SEO

Pinterest’s ad revenues are on target to reach $553.3 billion this year and to top $1 billion in 2020, according to new data from digital research firm eMarketer. Ramping up ahead of expected IPO. Bucking the approach of most other social networks, Pinterest has taken a deliberate path to monetizing it audience through advertising. However,

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IAB says digital ad revenues up 21% to $88B in 2017. Left unsaid: The duopoly dominated that growth

Channel: Display Advertising, Facebook, Facebook: Advertising, Facebook: Statistics, Google, Google: AdWords, SEO BLOG, Statistics, Statistics: Market Share, Statistics: Online Advertising, Statistics: Social Media / Good To SEO

The IAB (Interactive Advertising Bureau) is out with its Q4 and 2017 year-end state of the digital advertising industry report. In a repeat of the past several years, digital advertising revenue is up. There was growth across formats and devices. And while the IAB doesn’t name names, Facebook and Google continue to suck up most

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Google’s ‘International Women’s Day’ spot was most watched ad on YouTube in March

Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, video / Good To SEO

The top 10 ads on YouTube’s March leaderboard earned a total of 82.1 million views, and 35.8 million were generated by Google’s spot promoting International Women’s Day. The “Searching for Gender Equality” took 43 percent of all views generated by the top 10 ads and four times the number of views earned by the second-ranking

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Native will dominate display spending in 2018

Amazon, Channel: Display Advertising, Facebook, Facebook: Mobile, Mobile Marketing, native advertising, SEO BLOG, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Spend Projections / Good To SEO

According to a new set of estimates from eMarketer, native advertising will comprise nearly 60 percent of display spending this year in the US. According to the report, mobile, social and Amazon are the growth drivers behind this shift. Amazon is playing a major role in the growth of native ads outside of social media.

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Forecast: Digital advertising pulling away from TV on global basis

Channel: Martech: Advertising, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Popularity & Usage, Statistics: Spend Projections / Good To SEO

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures

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Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Apple, Apple: iPhone, Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, Statistics: Popularity & Usage, video / Good To SEO

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot

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