Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a company that provides an online rewards platform for financial institutions, says that 40 percent of holiday spend happens in the four weeks leading up to Black Friday, and that last year’s Black […]
How consumers plan to research & purchase gifts this season Read More »
As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their holiday preparations months earlier than last year. The e-commerce software provider surveyed more than 1,000 of its clients, primarily B2C retailers with annual earnings from less than $50,000 to more than $1
37% of online retailers started holiday preparations earlier this year Read More »
One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be loyal than previous generations — chiefly because there’s more transparency and information available to them — there’s a strong argument to be made that brands
More consumers seeking to buy directly from brands vs. retailers Read More »
Tracking the online behavior of 500 million global shoppers, Salesforce Commerce Cloud’s Q2 2017 shopping index spotlights the various ways digital commerce is continuing to grow. From shopper spend to mobile site traffic and social traffic, the report shows increases across the board during Q2 of this year. Specifically, digital commerce was up 14 percent
Online retail sees continued growth with digital commerce up 14% YoY [Report] Read More »
According to Nielsen’s new Total Audience report, millennials and Gen-Z now comprise 48 percent of the total media audience. Gen-Z in particular is now the single largest audience segment at 26 percent (although there’s a vast age range). Because members of Gen-Z are different in key ways from millennials, the demographic shift holds some implications for
Move over millennials, Gen-Z now the largest single population segment Read More »
With Amazon’s third annual Prime Day just days away, new research out today estimates that the program has grown by 35 percent in the past year. Consumer Intelligence Research Partners (CIRP) has been tracking Amazon Prime’s growth for the past couple of years, and its latest research estimates that there were 85 million Prime members
Amazon Prime hits 85M member milestone, researchers say Read More »
