Statistics: Popularity & Usage

After data leak, 3 of 4 US carriers vow to stop selling user location to third parties

A-Post to MarTech Today, Channel: Mobile Marketing, Mobile Marketing, Statistics, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

If mobile phone owners were told that their wireless carriers were selling data about their real-time movements most people would be surprised if not horrified. Never mind that the official line in the industry is that all this data is “aggregated and anonymized.” Carriers are just one source of location data among many in the […]

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Have we reached peak smartphone and what does that mean for marketers?

Channel: Mobile Marketing, Statistics, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

Kleiner Perkins’ Mary Meeker’s highly anticipated kitchen-sink compendium of third party stats dropped yesterday. Amidst the barrage of data was the following: global smartphone shipments grew zero percent in 2017. Many others have already pointed to this observation with some mixture of surprise and alarm. Meeker also cites data that the average selling price of

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Despite recent events, people still positive about internet’s impact on society

Channel: CMO Zone, Statistics, Statistics: Online Behavior, Statistics: Popularity & Usage /

Despite the chaos and fallout of the past two years, the vast majority of Americans still believe the internet is a positive thing in their lives. That’s according to a recent Pew Research Center survey conducted in January. The survey found that 88 percent of US adults believe the internet has been mostly positive for

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SMB marketing survey finds only 3% use outside agency or vendor

A-Post to Search Engine Land, Channel: Local, Search Marketing, SEO, SEO BLOG, Social media marketing, Statistics: General, Statistics: Popularity & Usage, Statistics: Social Media /

BrandMuscle recently released a “State of Local Marketing” report for 2018. The sprawling document captures marketing and ad-spending trends among US small and medium-sized businesses (SMBs) that participate in co-op or MDF funding programs where brands help subsidize local marketing by their dealers, retailers and affiliates. The report offers a snapshot of tactics and attitudes

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Study captures new consumer ‘hierarchy of needs’ facing brands

Channel: Retail, E-Commerce, SEO BLOG, Statistics: Online Shopping, Statistics: Popularity & Usage /

Given all the politics and polarization in the market these days, it’s a bit of a minefield for brands. Loyalty is down, according to many studies, and consumers seem generally less tolerant of brands making mistakes or otherwise behaving badly. However, in a new survey from mobile-location data company Blis, 52 percent of respondents say

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Forecast: Digital advertising pulling away from TV on global basis

Channel: Martech: Advertising, Facebook, Google, Mobile Marketing, SEO BLOG, Social media marketing, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Advertising, Statistics: Popularity & Usage, Statistics: Spend Projections /

Forecaster Zenith has projected global TV ad spending will be $187 billion this year, while digital is slated to grow to $227 billion. Last year, according to the agency, digital overtook TV advertising for the first time. Assuming no recessions or economic downturns, driven by uncertainty or trade wars, Zenith argues that global ad expenditures

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Report: Product discovery, not payments, the real m-commerce bottleneck

Channel: Mobile Marketing, E-Commerce, Mobile Marketing, SEO BLOG, Statistics, Statistics: Popularity & Usage /

Conventional wisdom argues that despite mobile traffic growth, the main reason smartphone commerce lags the desktop is friction at the bottom of the funnel (i.e., payments). However, a new report from Qubit asserts the real problem is higher in the funnel with product discovery. The recommendations of the report are highly self-serving, but the larger

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Retailers with shopping apps now see majority of e-commerce sales from mobile

Channel: Retail, SEO BLOG, Statistics, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Behavior, Statistics: Popularity & Usage /

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according

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Clash Royale’s ‘Epic Comeback’ was #1 YouTube ad in December, Apple was top brand overall

Apple, Apple: iPhone, Channel: Video, Google: YouTube, SEO BLOG, Statistics: Online Advertising, Statistics: Popularity & Usage, video /

Supercell’s “Clash Royale” video game had the most-watched ad on YouTube last month, with its “Epic Comeback” spot generating 16 million views. However, Apple was the most popular brand overall, with three ads in YouTube’s December ad leaderboard. The iPhone X helped push Apple well ahead of the other brands, with its “Animoji Yourself” spot

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