How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Statistics, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics, Statistics: Social Media /

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and […]

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