[Report] Shopping ads are eating text ads: accounted for 60% of clicks on Google, 33% on Bing in Q1 – Search Engine Land Thanks to Our Sponsor Source link
Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as the average cost per click (CPC) increased 14 percent. Spend rose 24 percent year over year. Engagement and conversion performance from search ads improved, however, and clicks from phones accounted for 50 percent of all clicks for the first time. Those are
Search ad click growth fell, ad spend rose 23% across Google, Bing, Yahoo Read More »
By most accounts, the holiday shopping season was an e-commerce success, with final tallies beating analyst estimates. Earlier this month, we asked e-commerce teams about their holiday marketing strategies — planning, budgeting and expectations — and what they did differently this year from last year. Nearly 100 respondents shared their feedback. The majority (57 percent)
By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers
Black Friday, Cyber Monday sales from Google paid search up by double digits YoY Read More »
A new ranking study done by Stone Temple Consulting on the importance of links has just been released. The study shows clearly how links are as powerful as ever for ranking in the Google search results. The study used several models to illustrate why links remain a powerful ranking factor and compared them to the
New Google link study shows links are as important as ever for ranking well in search Read More »
In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share among retailers. Those are among
Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads Read More »
