Search outpaced social for referral traffic last year, driving 35% of site visits vs social’s 26% share of visits Thanks to Our Sponsor Source link
In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the site, and a few of the growth stats are quite remarkable. There has been a 90 percent increase in searches for “football highlight” videos during the
YouTube sees 90% lift in searches for football highlight videos during the last year Read More »
In a follow-up to mid-2017 research on US smart speaker ownership, NPR and Edison Research have released new findings indicating that nearly 40 million Americans now own the devices. That number is roughly double what it was in July 2017 and shows the impact of 2017 holiday sales on the market. The new survey was
Smart speaker ownership steals time from smartphones, TV, radio Read More »
By most accounts, this year’s Black Friday to Cyber Monday stretch was another record-setter for e-commerce sales. The search team at Merkle shared with us some early top-line stats on how a sample of the agency’s retail accounts fared over the weekend. The sample includes Google AdWords data from 50 of the top 500 retailers
Black Friday, Cyber Monday sales from Google paid search up by double digits YoY Read More »
Business listings with more content see more engagement, tend to rank higher and perform better overall. And as more searches take place on mobile devices (and eventually smart speakers and virtual assistants), marketers will need to expose more local business attributes and enhanced data for discovery and competitive advantage. According to previous Google research, 50
Yext begins to verticalize local business listings syndication with ‘Yext for Food’ Read More »
There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart Audio Report,” the data are
57% of smart speaker owners have bought something with their voice Read More »
No matter where they’re located or what market they serve, retailers around the globe have questions about how consumers use search and Amazon. At Bing (my employer), we’ve found that retailers — regardless of size — ask us about the same three things: Where do consumers look for products online? How do users behave differently
Why you shouldn’t put too many eggs in one shopping basket Read More »
There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences. There’s also increasing evidence that most brands aren’t keeping up with customers, creating significant risk and lost opportunities. This gap is reflected in all the CX (consumer experience) research and reports coming out. There’s also a strong
Consumers grow more demanding, impatient as brands fall behind Read More »
