I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell. It’s a conundrum. Recently, I was visiting the Team page of a company called […]
Humanize Your Company With the Power of Storytelling Read More »
Successful businesses are built on effective stories. People love to see, read or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more
7 Examples of Storytelling Content You Can Use in Your Marketing Campaigns Read More »
Stories are much more than yet another form of entertainment. From ancient cave drawings to fairytales, novels, videos and podcasts, storytelling has always been the most powerful communication tool. Stories engage us, intrigue us, and help us process loads of information effortlessly. When it comes to marketing, through narratives and immersion a storyteller can build
The Art of UX Storytelling: How to Create Your Brand’s Story Read More »
By Zach Watson The way most marketers create content is all wrong—I know because I used to do it for years. Earlier in my career, I worked at a B2B company intent on building a large supply of inbound traffic. The site was optimized for conversions, so the more sessions we brought in, the higher
Creating a successful, profitable Facebook Ad campaign is a little like baking: all the ingredients need to come together just right if you want everything to turn out well in the end. You need the right audience targeting options, the right placements, the right bid, the right offer, and the right message. There are plenty
8 Facebook Ad Copywriting Tricks to Maximize Conversions Read More »
Lazare / Pixabay “Emotional marketing refers to marketing and advertising efforts that primarily use emotion to make your audience notice, remember, share, and buy. Emotional marketing typically taps into a singular emotion, like happiness, sadness, anger, or fear, to elicit a consumer response.” Consumers are increasingly making their purchasing decisions based on their feelings rather
Facebook groups are the most underestimated marketing strategy when it comes to generating engagement and leads. I have seen marketers using Facebook groups as a strategy to increase referral traffic, but, alas, this is not the best way to leverage the power of groups. If promoted correctly, Facebook groups have the potential to generate direct
12 High-Performing Facebook Group Engagement Tactics Read More »
When you’re thinking about how to promote your business, it can be tempting to focus solely on your products and services. After all, when you boil any business down to its most essential element it is about getting consumers to purchase the product or service that’s being offered. But how you reach the end goal
Why Storytelling Can Help Your Business’ Bottom Line Read More »
The Super Bowl is practically a holiday in America. Even if you’re like me and you don’t watch sports in general, the Super Bowl is an iconic event. In fact, it is “the most-watched event on television in the United States annually” with 103.4 million viewers last year and 98.2 million viewers this year. Even with falling numbers,
YouTube, the most popular website for videos in the world, sees over 1.8 billion logged-in users every month. It is only natural that marketers are inclined to explore the immense potential of YouTube as an advertising tool: However, with more than 400 hours of video being uploaded to YouTube every minute, making your content stand out
How to Work with YouTube Influencers to Grow Your Business Read More »
