Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga […]
Email Marketing Trends to Boost Your Emailing Strategy in 2019 Read More »
In the past, search engine optimization was simpler. All you had to do is make a website, stuff it with a bunch of links, and you were golden. However, as your competition in the digital ecosystem has grown, doing SEO just for the sake of SEO is no longer enough. Instead, you need to use
No matter what a brand sells, it seems that today it is engaged in the business of storytelling. Of course, some brands are better at storytelling than others, and that increasingly influences whether a brand is able to cut through the clutter or not when trying to reach consumers in highly-competitive marketing channels. Here are
Five ways brands can tell more compelling stories Read More »
Storytelling in marketing is usually assumed to be driven by empathy and emotion rather than data and analysis. However, when it comes to creating compelling stories, data plays an important role (though is perhaps underused). According to the interviewees in Econsultancy’s Storytelling for Marketers report, which included a number of senior practitioners and experts, there
Storytelling remains a key way for brands to engage an audience. By creating a compelling narrative and conveying it across multiple channels, brands are able to bring to life a sense of purpose, and draw in consumers on a deeper level. But is traditional storytelling still as effective as it used to be? As more
Video is still the most powerful tool for getting your message across, short of a face-to-face conversation. The strength of this medium is no secret, and companies who are serious about being heard turn to video. Whatever your business goals happen to be, investing in video ads can be a giant leap forward for a
How to Create a Facebook Video Ad that Gets Attention Read More »
“Those who tell the stories rule the world.” – Hopi Native American proverb (apocryphal) When Facebook announced the latest changes to its news feed in January, its intention was clear: to reduce further the amount of content users see from brands and publishers, particularly what it deems low-quality “engagement bait.” Across the industry, this latest update
How to Use Documentary Filmmaking Techniques to Craft Memorable Content Read More »
What’s your story? It’s a common question when you’re first getting to know someone. It begs for details about your past, your career, your family, your hobbies. You probably never hear anyone reply: “I studied content marketing as an undergraduate and earned a Ph.D. in creating great customer experiences.” Those degrees don’t exist, of course.
Heidi Cohen Interviews Joe Lazauskas and Shane Snow New book – The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You Q: What’s your best piece of advice for readers looking to improve their marketing? A: To steal a line from my friend Rebecca Lieb: “Content is
Storytelling. It’s got a bit of a buzz these days doesn’t it? It seems every technology provider, agency, and consultant promises to help you tell a better story. But what does “telling a better story” even mean? To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb
