Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?” “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate […]
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Is Your Video Storytelling Strategy Derailing Your Brand? A recent poll found that 51.9% of marketers rank video as the number one medium to obtain a high ROI. Video marketing has taken off in recent years and storytelling is one of the best ways to convey your message. Some of the world’s biggest brands are
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Brand Stortytelling: Reaching Your Audience on a Personal Level When the phone rang on October 18, 1998, two guys were in their basement wondering how to tell the homeowner that his Eisenhower-era furnace was beyond repair. As he contemplated their predicament and watched his kindergartner, Grace, play with a friend, Chris Bohjalian answered the call
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There’s a lot of hype around video content right now and it will get even bigger in the near future. We have platforms such as Facebook, Snapchat, Instagram, and Periscope that are pushing video content towards the user more than ever – not to mention YouTube which, of course, is humongous (second largest search engine).
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In Los Angeles, where I live, everyone is a storyteller (or has at least one screenplay in the works). This is the land of entertainment, after all, where people craft tales to fill the big and small screens. But I suspect stories and storytelling reach even further. Humans have been telling stories since the dawn
How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms – preferring the visual platforms like Instagram, Pinterest, and Facebook – and for many years been a paid subscriber to their printed magazine. So what makes me, and their other
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Social media, blogs, landing pages, search engines, SEO, web pages…any of this sound familiar? They are all related to inbound marketing – the way marketing teams organically attract new potential patrons to their product or service. There are several ways to bring people to your site or promote your product, as long as there is
How to Make Products That Don’t Stink Crappy products are marketing poison. Even if you’re a stupendous marketer with certifications from the world’s most prestigious universities, there’s only so much you can do advertise something that’s not great. Trying to sell an item with obvious room for improvement is like trying to bluff your way
Want to get more creative in your marketing, especially your storytelling? Spend five minutes a day doing something that masters of improv do: Play with words. That was stand-up comedian Tim Washer’s advice in his talk, How to Use Improv Techniques to Improve Your Storytelling, at Content Marketing World in 2016. He walked us through
How to Be a Great Storyteller Marketing is all about developing relationships with audiences. Take it from Manny Rodriguez, the CMO of UCHealth and a true renegade thinker. Rodriguez changed the university clinical network’s image by marketing for people, not to them. Through storytelling, he provides a personal touch to advertising that other hospital networks
