6 Smart Strategies to Shine in 2018 Slow to housebreaking and quick to bite my pant legs, after two months of frustration I declared, much to my wife’s shock, our new puppy Louie was my “worst dog ever!” Blinded by memories of his practically perfect predecessor Pinky, I simply couldn’t see the potential within our […]
How to Preserve Brand Image During Bankruptcy Opportunity is probably the last word you’d associate with bankruptcy; yet that’s the term Avaya software had in mind when it filed for Chapter 11 in January of 2017. Instead of panicking over its $6 billion debt, the company sought to capitalize on financial reorganization. With CMO Morag
Storytelling is the concept du jour in content marketing. Make sure you have a hero, and a journey, and a harrowing tale, and a surprise twist. It’s not bad advice. Infusing your content with a story makes it emotionally resonant, creating memorability and impact it might otherwise lack. So, I’m absolutely on board with storytelling
Move over, baseball. America’s new national pastime is binge-watching. Ask your friends what they did over the weekend, and several will probably admit to burning through several seasons of Game of Thrones. Streaming platforms, such as Netflix and Hulu, revolutionized the way people consume TV shows. Society’s changing behavior has caused the likes of HBO
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Content is everywhere, most of it free and most of it utterly buried by other content. As content marketers, we struggle and fight to be heard. Meanwhile, author James Patterson earned $95 million in 2016. Let that sink in. James Patterson is getting paid $95 million a year to produce content. People are paying to
