By Neal Schaffer Although the use of social media in marketing isn’t new, over the last few years it’s gone through a lot of changes. As most of us know, it has evolved from simple advertising inserted into our feeds into the sophisticated content that’s used today. In particular, we now use influencers as our […]
7 Rules for More Effective Social Media Marketing Read More »
According to W3Techs, Google Analytics is used by 85.1% of all the websites with a known analytics tool. So basically, almost every website that you visit is probably using Google Analytics. If you want to have your WordPress site join the club, there are two basic routes that you can follow to add Google Analytics
Top Seven Best Google Analytics Plugins for WordPress (2020) Read More »
As with so many things in life, it’s often the small stuff that makes the biggest difference. This is certainly the case at work. The more you work on small changes to your daily routine, the more likely you are to become more productive and, ultimately, more successful. The key lies in identifying which new
5 Tiny Changes to Your Working Day That Will Have a Big Impact Read More »
26th November 2019 | 2pm GMT With digital transformation front and centre of many business agendas, and with rapidly changing environments, the need for marketers to understand how to manage change and complexity has never been greater. This webinar draws from Econsultancy’s popular new report on Change Management for Marketers to give practical advice to senior
Change Management For Marketers Webinar – Econsultancy Read More »
I have fallen in the trap of thinking I need to spend time on personal branding too. In fact, I have written a blog post listing tips and a blog post about the reasons why. Most of the blog posts you see written about personal branding focus on social media. I think by now, more
No Personal Branding Needed – The Entrepreneur Can Win Another Way Read More »
Your business’ budget should reflect the challenges and opportunities of the holiday season. The process starts with goal-setting: What volume of business do you want to achieve in the holiday period, and what expenditures should you make now to reach your goals? It’s easier to update your budget by breaking down your goals into a
While teaching and consulting, I’ve had many existing Scrum Masters pull me aside looking tired, frustrated, and worn out. They seek me out looking for answers to difficult situations they are facing in the organizations where they work. They are running into walls trying to change archaic release processes, raising the urgency to management to
In organizations in which agile transitions take place, the ancient English proverb Blood is thicker than water is frequently appropriate. It is decided to adopt agile working, there is talk of Scrum, self-organizing teams, Sprints, standing meetings, sticky notes on the wall, etc. etc. Everybody has to change with the times, the whole organization has
Using Velocity as a Management Instrument? Don’t Do It! Read More »
It’s been a while since I wrote a blog, here is some good news, this is part1 of a 3 part blog series, inspired by the writings of John C. Maxwell, “The 15 Invaluable Laws of Growth: Live Them and Reach Your Potential.” This blog is by a Scrum Master for Scrum Masters to improve
Websites exist to be used, not just to be looked at. While the Nielsen Norman Group points out that “users have a positive emotional response to your visual design, and that makes them more tolerant of minor usability issues on your site,” a website should still strive to be easy to use and understand. The
Reduce Distractions for Improved User Experience Read More »
