Strategy

Multichannel Attribution: How to Measure the Unmeasurable

Strategy /

If you’ve ever tried to build an attribution model that wasn’t position-based (i.e. last click, first click, linear, etc.), you might have felt overwhelmed. But customer paths are non-linear and pretty complicated—sooo many things influence conversions. Most businesses have a lot of data about customer behavior: the devices they use to purchase, ads, competitors’ pricing, […]

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UX will not make you Uber, but it’s still important – Econsultancy

Strategy, User Experience and Usability /

In a classic scene from Monty Pythons Life of Brian, Brian/Jesus is adamantly trying to get people not to follow the crowd blindly, but to be individual and act for themselves. In a comical twist, as he tells the crowd “You’re all individual, you’ve all got to think for yourselves”, they answer in complete unison

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the disruptors become the disrupted – Econsultancy

digital transformation, FinTech, Strategy /

Financial services has arguably experienced one of the highest levels of digital disruption of any industry. From banking and payments to lending and insurance, no part of financial services has been left unscathed and hundreds of billions if not trillions of dollars is up for grabs. But the upstarts that fueled the disruption that put

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How to Improve Your CPQ Pricing Strategies

Strategy /

Manufacturers can get more than their fair share of channel sales and margins by improving price management for every dealer, distributor, and reseller they sell-through. It’s possible to expand earnings by 50% on slight increases in volume when pricing is consistent channel-wide. McKinsey’s latest research on the topic, Pricing: Distributors’ Most Powerful Value-Creation Lever, shows

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5 Important Investments Every Entrepreneur Should Make

entrepreneurs, mental health, reputation, sleep, Strategy, success /

Image Credit: Unsplash Entrepreneurs are the embodiment of the American Dream – they are hard-working, focused visionaries tackling the world on their terms, and succeeding in bringing their dreams into reality. We’ve all heard the success stories, from Steve Jobs and Bill Gates, Walt Disney, Mary Kay Ash, all the way up to Wally Amos

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How Premier Foods used product innovation and long & short-term thinking to boost sales of Angel Delight and Mr Kipling – Econsultancy

Advertising, Festival of Marketing, Strategy /

Premier Foods sees around £800m turnover in the UK every year selling products in ambient food categories such as cakes and desserts, cooking sauces and quick meals, including famous brands such as Mr Kipling. The brand portfolio has 90% penetration in the UK and its biggest individual brands such as Bisto and Mr Kipling see

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How to Use Evernote for Business: A Simple Way to Organize Your Ideas

Strategy /

If you’re like most solopreneurs, you don’t have your best ideas when you’re at your computer. Creative ideas for your online business usually come when you least expect them… when you’re shopping, chatting with a friend over coffee, taking a shower, commuting to work, and so on. And isn’t it infuriating when you later remember

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Membership Websites for Course Delivery: Advantages and Disadvantages

Strategy /

Membership websites (or portals) are a very popular delivery method for online courses and programs. The most obvious advantage is that membership websites tend to produce a steady, or residual, income. There is nothing better than a site that charges a subscription fee and makes a steady income from repeat clients or members. The membership

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