Strategy

Even more things that I wish agencies understood about clients – Econsultancy

I recently wrote a blog post that drew upon my eye-opening experience when I went client-side after a long(ish) career in agencies. The post received quite a response, largely positive, and it confirmed for me that many clients feel frustrated that they aren’t being truly understood. So I’ve written another, confident in the knowledge that […]

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Setting Smart Objectives in Channel Partner Incentive Programs

Strategy / Good To SEO

A sales incentive program – like every business initiative – is an orchestra of strategy, creativity, and process, all harmonizing together to align a system with an overall set of goals. Usually, in channel sales programs, these goals are fairly clear cut. Chiefly: make more indirect sales. To get there, it’s key to consider the

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What Excuses Are Holding You Back?

Strategy / Good To SEO

“I’m tired” is probably my favorite excuse, followed closely by “I don’t feel well,” which usually is because I’m tired. I don’t know that I’m actually tired most of the time that I say this. For the most part, I get plenty of sleep. I say “I’m tired” or “I don’t feel well” when I

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8 Conversational Strategies That Drive Revenue

Strategy / Good To SEO

Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing, sales or service hat, we turn into that awkward kid who can’t seem to talk to anyone. And it’s sad. Why, as businesses, do we make it weird? If you want to drive revenue in

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5 Obstacles to Successful Key Account Growth

Strategy / Good To SEO

We all know that all clients are not created equal. Your approach to managing and growing your most strategic accounts impacts your ability to optimize revenue. Why Focus on Key Accounts? Key Accounts are your most profitable, scalable, and tenured clients. For many companies, they are typically large, complex global entities with multiple buying units,

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How Does Making Yourself Obsolete Makes You More Valuable Now?

Strategy / Good To SEO

So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ ears is their own name. People love that.

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A day in the life of… Jonathan Smith, CEO & founder of China marketing specialist Hot Pot China – Econsultancy

A day in the life, China, Strategy / Good To SEO

Jonathan Smith is CEO and founder at China marketing specialist Hot Pot China. Hot Pot has worked with brands such as Ted Baker and Canada Goose, using their deep understanding of the Chinese market and consumer behaviour, combined with rigorous data-driven measurement and analysis. Let’s hear more from Smith on strategy, planning and digital execution

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Why I Think It’s OK (If Not Preferred) to “Always Be Looking”

Strategy / Good To SEO

Back when I was working for other people, I always got a ton of push-back when I mentioned I had always adopted an “always be looking mindset.” I think a lot of people took it the wrong way. Like “this guy is going to be looking for a new job the moment he comes in

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The Benefits of Integrating User Experience (UX) With Scrum

Strategy / Good To SEO

Does your firm exceed your customer’s expectations regularly? Is just meeting expectations good enough in your market? Businesses pursuing an improved ability to deliver customer value using Scrum face numerous challenges. Scrum’s focus is on producing a potentially releasable product increment after each Sprint (a Sprint is one time-boxed iteration of one month or less

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How Can Entrepreneurs Generate a Passive Income?

passive income, Strategy / Good To SEO

This is the age of the entrepreneurs – the time when you decide what you want to do, how you want to earn and how much you want to earn? We are quickly leaving behind the age when only a 9-5 job ensured that you have a stable income. Today you can earn in more

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