Learning and development programs have undergone a great deal of change in the 21st century. The days of purely classroom-based training are long gone, replaced by a diverse landscape of training methodologies that cater to all types of learning styles. More importantly, the way organizations view development has shifted. Where companies may have once considered […]
Important Learning and Development Trends in 2019 Read More »
“We’ve always done it this way. It’s an industry standard.” We hate hearing that. Doing what’s always been done, just because that’s the way it is, is the quickest way to kill a business. While the standard Request for Proposal (RFP) won’t kill all businesses, it’s definitely killing some, by hacking away at relationships and
4 Reasons Why RFPs Need to Die (and 2 Reasons to Save Them) Read More »
There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. However, these approaches differ dramatically in terms of data sources and data breadth / depth. Data Sources: Legacy The main source of data are company job postings which request familiarity or skills in a number of technologies.
Technographics: Legacy vs. Behavioral Read More »
Google Inbox does a lot more than deliver emails. Your inbox can now include reminders, tasks, flight information, items you’ve purchased, photos and more. Imagine not having to switch between apps or sift through emails to find what you need-instead, it will be presented you in Google Now-styled cards in line with the message list.
3 Incredible Features on Google Inbox for Boosting Productivity Read More »
When you get better at organizing your All-Hands planning, you tend to get better results! Holding a successful All-Hands meeting can drive your agency forward… while making your life easier as an agency owner. But if you organize and execute the meeting poorly, you risk making things worse. Want better results? Here’s my advice to
How to Plan a Successful All-Hands Meeting at Your Agency Read More »
Hidden inside customer data, there are many opportunities to grow and improve your brand, but what if you don’t know what to look for? Say your customer just completed onboarding quicker than the average user, but you missed the chance to recognize their success. How do you build that relationship if your team does not
The Customer Data Platform Benefits You Should Know Read More »
After more than a year of struggles, the beleaguered movie ticket subscription service MoviePass is shutting down. An announcement sent to subscribers and posted on the company’s website last week explained: “Over the past several months, MoviePass worked hard to relaunch its groundbreaking subscription service and recapitalize the company. While we were able to relaunch
Seven lessons every company can learn from the death of MoviePass – Econsultancy Read More »
As much as we want to, and should, focus on our sales successes, a large part of sales has to do with failure. We win some, we will always lose some. We try a certain approach, say a prospecting program, or a new sales initiative, or a deal strategy. In the “old days,” we used
Learning From Our Failures Read More »
If you’re looking to maximize the investment of your on hold messaging, consider implementing strategies to cross-sell with professional voicemail greetings. Consider these statistics:• It costs five times more to attract a new customer than it does to keep an existing one.• Forty-four percent of businesses focus marketing efforts on customer acquisition while only 12%
3 Ways to Cross-Sell With Professional Voicemail Greetings Read More »
According to the Duke University Fuqua School of Business twice-annual CMO Survey, more than a quarter of top marketers now believe it’s appropriate for their brands to take positions on political issues. That’s up significantly from February 2018, when the CMO Survey began asking respondents about this subject. At that time, just over 17% expressed
