How can you make sure your marketing stands out in the age of content shock? How can you provide more value to your audience, and get them to pay attention to your messaging, in an over-saturated market? One of the best ways to drive better results from your content marketing strategy is to diversify the […]
No Marketing Strategy Is Complete Without These 4 Content Formats Read More »
Is your life a video game, filled with challenging quests and new adventures? Or has your life become somewhat stale? As most people get older, they lose their childhood sense of wonderment and openness. Most people stop growing and settle for “reality” as they see it. But life doesn’t have to suck. Growth doesn’t have
How to Gamify Your Life to Quickly Accomplish Big Goals Read More »
With recent devastation caused by hurricanes in Houston and Florida, the need to prepare for natural disasters should be obvious. Natural disasters are unpredictable and can occur at a moment’s notice. We usually have a few days of warning before a hurricane strike, but fires, earthquakes, and floods often occur with hardly any notice. Could
Is Your Business Ready for a Natural Disaster? This Is How to Get Ready Read More »
Wondering why your prospects don’t find you on Google, or why your website doesn’t generate traffic and leads like you thought it would? How about why your competitors seem to show up for coveted keywords above you in search results? These are good questions that you should have the answers to. If you own or
What to Include in a Total Online Presence Audit Read More »
By Mark Zeni So you’re a new business owner and you’re cash strapped. You’ve sown everything you have into your venture and worked hard to get things off the ground. Now you want to see some growth, and you recognize that the web offers a treasure trove of potential
5 Web Marketing Strategies for Startups Interested in Efficiency Read More »
Within the first 6 months of starting my first job in the startup space, I had the opportunity to be part of a team pitching at startup battlefield at TechCrunch, New York. Being very young and inexperienced at a time, I had no idea what to expect, how to get the most out of the
One thing we all share is a desire for success — however we chose to define “success,” of course. (Your definition of success is the only one that matters.) Success, or at least the pursuit of success, transforms what would otherwise simply be hard work into something much more meaningful and fulfilling. So how did
Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. Nearly 60% of Instagram users are between
One of the biggest obstacles in sales is figuring out how to get past gatekeepers. We went ahead and gathered some foolproof ways to reach the decision maker of any company. Learn how to get in touch with almost anyone by using these key strategies. 1. Data-Driven Approach There are a lot of articles out
Over the last few weeks it has been widely reported that Procter & Gamble, who control one of the largest marketing budgets in the world, have shaved $2bn from their digital advertising, a reduction of around 20%. When you have pockets as deep as P&G and you make a bold move, people rightly listen. Does
